Blogs
PR Case Study: Honeymill
The Brand Honeymill is a first-of-its-kind honey concept store with a robot, Honeybot that creates honey drinks. Outcome Grow PR was appointed to drive publicity for the launch of the Honeymill concept store. The components of the launch included development and...
PR Case Study: Mushroom Kingdom
The Brand Mushroom Kingdom is a Singaporean brand offering Mushroom products. Started by three friends with a shared love for the humble fungi, they looked at PR as a marketing strategy to generate awareness on the brand and get people excited. Outcome We developed...
Three Great Reasons Why You Should Guest-Blog
Three Great Reasons Why You Should Guest-Blog Do you run a business that requires you to educate your customers extensively? Maybe you are in the training space or you offer services to other business or you have a product that needs a fair bit of explaining. Have you...
PR Case Study: Aroma Truffle
The Brand Aroma Truffle is a Singaporean brand offering Truffle potato chips. Started by three brothers, they were searching for different ways to market their brand. Outcome We created massive awareness for Aroma Truffle’s potato chips. We conceptualised and...
The Magic of Bundling Stories for Your Pitch
The Magic of Bundling Stories for Your Pitch Hello, fellow SME and Start-Up owner! Are you trying to pitch to media but do not seem to be getting a response? Maybe your story angle is too weak, or the profile you’re pitching isn’t strong enough. A way to tweak your...
For SME and Start-Up Owners: How To PR
For SME and Start-Up Owners: How To PR I started freelancing not too long ago. I’ve been supporting start-ups and SMEs in their bid to get publicity so that I dont starve to death while I work on my pet project. I know that it can be very daunting to enter a field...
Can PR drive SEO for your start-up or small business?
Can PR drive SEO for your start up or small business? As someone trained in PR, I’ve honestly never really understood what SEO (Search Engine Optimisation) was all about. Within the marketing function, we often don’t draw a link between PR and SEO. But, I’ve come to...