JOIN GROW PR’s 13-WEEK MENTORSHIP

Grow your brand credibility with media features

Can’t afford an expensive PR agency? Get coached by one instead!
Learn to get featured in media like The Straits Times, Channel NewsAsia and MoneyFM directly from the professional public relations experts who run Grow Public Relations.

  • Work with Christel and our agency team to master public relations
  • Get your brand featured in the media
  • Learn the proven media pitching system we use for all our clients
  • Get the same benefits of hiring a PR agency for 5-figures – for a fraction of the cost
Companies such as Softbank Robotics, Shopback and Big Fish Small Fish trust Grow Public Relations. We strive to create the most impactful growth in reputation for startups and SMEs in Asia

Mentorship Designed to Get you Featured in the Media

13 WEEKS OF COACHING

Live coaching calls with Christel whose PR agency has generated more than 1,000 published media stories

OUTCOME FOCUSED

The program is designed to equip you with skills to get you media features quickly

ACCESS PROFESSIONAL PR RESOURCES

Gain access to a treasure trove of resources such as pitch and press release templates used daily by our PR agency on clients across all industries

CONNECT WITH YOUR PEERS

Get direct feedback from our PR experts on your outreach to the media when you face roadblocks

Through the PR training, I have a better understanding of the process of creating PR communication and reduce the fear of telling my story and reaching out to editors and journalists with my story. I’ve always known that it will be very impactful for me to tell my story. However, it has been quite a private aspect of my life. Christel guided me by breaking it down into simple steps and following a structured method of crafting my story and identifying the right editors and journalists to reach out to. She also made it a point to actively review our work and give us suggestions to improve on our media outreach

Cassandra Nadira Lee,
Founder, COMB

Grow PR has been working with us for past three years and since then, we received major media outlets and international coverage for SoftBank Robotics APAC announcements, product launches and partnerships. Grow PR provided us with in-depth media deep dive knowledge to well-position SoftBank Robotics in an all dimensions for various media outlet coverage. We have since been featured on intentional and local media such as CNBC, Nikkei Asia and Singapore major dailies such as The Straits Times.

Koo Sok Mien, APAC Mktg & Business Development VP,
SoftBank Robotics Singapore

Grow PR got us media coverage on a total of 42 media platforms and gave us a much needed boost in market presence. We have worked with Grow PR to profile Big Fish Small Fish in the media and also to generate hype when we had a new outlet opening at Suntec City.

Tham Kok Yun
Co-Founder, Big Fish Small Fish

Got successfully featured!

Want to learn how to pitch to the media?

Companies who take on public relations have struggled with:

High costs when engaging a PR agency

Mixed results from PR campaigns
Misaligned expectations when working with a PR agency
Poor response when doing a media outreach

Our story-focused PR strategy enables us to see our clients get:

Outcomes from PR (Investors and customers coming to them)

Greater trust and credibility when talking to prospects
an average of 10-30 published media coverage in 12 weeks
We understand that it can be costly to engage a PR agency–

so we’ve designed this mentorship to help you achieve similar results.

INTRODUCING

BUILD MY PR CREW

Join our interactive 13-week mentorship program that gets you featured in the media just like how we do it at Grow Public Relations.

How this mentorship will help you succeed

MEET YOUR TRAINER

Hey! I’m Christel and I’ve built a PR agency that is recognised in the SME and startup space in Singapore. Since we started in 2018, we’ve had a 100% success rate in meeting KPIs in getting our clients featured. I’m excited to share our winning formula to get stories with you. I will be your coach for the next 13 weeks.

LIFETIME ACCESS TO INDUSTRY- RELEVANT CURRICULUM

30 sessions and over 4 hours of content – you will get lifetime access to our program which is updated to tackle the latest PR landscape changes.

Weekly Action Items:

Stay on track with accountability and achieve your goals.

Professional Resources:

Utilise step-by-step guides and industry-relevant pitch and press release templates to reach out to the media. These templates are based on actual pitches that our PR agency uses

Interactive Q&A Sessions:

Join our live group call once a month to get answers to your questions and receive feedback to supercharge your progress.

Private Facebook Community:

Get support from your peers and reach out to your trainer anytime you need guidance.

Limited Class Size:

We believe in providing personalised attention, so we limit the number of participants to meet your unique needs.

GET MEDIA FEATURES BY MASTERING OUR 3-STEP PROCESS

Our program reveals the exact system we employ with our clients, and you can implement it at a fraction of the cost of hiring an agency.

We guide you step by step through this process enabling you to get media features, regardless of your industry.

All you need to do is learn, implement and repeat the process.

CASE STUDY

Big Fish Small Fish – Fishing for excitement

More than 40 features across media and influencer platforms. “Grow Public Relations often put in more than expected and helped us in other aspects of our marketing activities,” said Tham Kok Yun, Co-founder, Big Fish Small Fish.

Some Of The Key Highlights Of This Case Study:

The founders had built a popular restaurant chain when they started the business. Over time, as trends changed, the founders were finding ways to continually get local consumers excited about the brand. They wanted to profile the brand more in media. It was the company’s first time exploring PR.
We shared about importance of coming up with new flavours that were trending to keep the brand fresh and excite young audiences. They experimented with different flavours and came up with rendang fish and crisps. We secured positive coverage for this by sending media a drop of rendang spices. We also advised them on a social media strategy as they were trying to leverage on a trending post online. We invited influencers for a tasting event at the restaurant.

CASE STUDY

Pollisum Engineering

Generated media coverage that led to viral conversations online

Some Of The Key Highlights Of This Case Study:

The company needed to profile itself as a desirable employer in the logistics arena. They were organising a Squid Game themed event and awarded a sizeable prize money to one of the migrant workers. They engaged our support to generate news for this incident.
We focused our angle on the story of the winner and communicated his hero’s journey of how he is planning to use the prize money to support his family. Within two weeks, we got the company featured in more than 100 media platforms including prominent titles such as Mothership, The Straits Times, CNA Lifestyle, Yahoo!, AsiaOne and more.

CASE STUDY

ON Shoes

Secured 54 media coverages across 28 prominent titles and influencer platforms

Some Of The Key Highlights Of This Case Study:

The company needed to profile itself as a desirable employer in the logistics arena. They were organising a Squid Game themed event and awarded a sizeable prize money to one of the migrant workers. They engaged our support to generate news for this incident.
We focused our angle on the story of the winner and communicated his hero’s journey of how he is planning to use the prize money to support his family. Within two weeks, we got the company featured in more than 100 media platforms including prominent titles such as Mothership, The Straits Times, CNA Lifestyle, Yahoo!, AsiaOne and more.

AN INDUSTRY-RELEVANT CURRICULUM

Our sessions combine PR strategy, implementation, and feedback to enable you to get media features.

If you have questions while going through the modules, you can reach out to us for support via our private facebook community.

MODULE 1:
COURSE OVERVIEW

MODULE 2:
PR Analysis for your business

MODULE 3: Building your media connections

MODULE 4: Getting your media materials ready

MODULE 5: Media outreach

MODULE 6: After the first pitch & outreach

MODULE 7: Rinse. Pitch. Repeat

WHO WILL BENEFIT FROM THIS PROGRAM?

This program is designed for individuals seeking to master the art of pitching to the media and securing media features.

Hi I’m Christel!

Christel Goh is the founder of Grow Public Relations. Christel brings a decade of agency and in-house communications experience to her clients. She leads the Grow PR team to raise the reputations of venture-backed start-ups and SMEs through media publicity and awareness among key opinion leaders. Some of Grow PR’s clients include ShopBack, SoftBank Robotics and Big Fish Small Fish.

Company Profile

Grow PR is a team of robust story tellers who are deeply passionate and driven to make an impact and be a part of the growth story of start ups and SMEs in Singapore and Asia. We are focused on building the reputations of small giants through top-tier media features and highlights. Start-up founders and SME owners come to us to raise the visibility of their brand and set themselves apart from competitors.

WHO WILL BENEFIT FROM THIS PROGRAM?

This program is designed for individuals seeking to master the art of pitching to the media and securing media features.

IN-HOUSE PR CAPABILITY

Whether you’re the owner of an SME or a valuable team member, having a skilled PR strategist in-house is important.

A well-executed public relations strategy is vital for growth, and a poorly managed one can lead to costly mistakes.

Our program equips you to train your existing marketing team member(s) with PR capabilities. So, you can save on the costs of engaging an expensive PR agency.

ASPIRING PR PROFESSIONALS

Whether you’re new to the world of public relations or looking to hone your skills, this program offers comprehensive training that will propel you to the forefront of the PR field.

Say goodbye to the costly trial-and-error process, as our mentorship will provide you with a complete A-Z PR training, giving you a substantial advantage over most PR practitioners.

ENTREPRENEURS

You may be an entrepreneur on a tight budget and are looking to build PR skills to get your brand featured to attract customers and investors.

This program is aimed to fast track you to success and get the credibility you deserve.

ENROLL NOW AND GET
SGD$8,997 IN BONUSES

Bonus – Industry-relevant PR tools to fast track your features in the media:

PR strategy roadmap and plan to consistently be featured in the media

Media list template to aid you in building & forging strong relationships with editors and journalists
Stay on top of key news trends utilising our Google search terms template
The PR manual our PR agency uses for media outreach – draft templates for press releases, media pitches, media alerts, byline pieces & more!
PR angles unleashed: A strategic guide that enables you to brainstorm and identify the best angles to get media excited about your business and you
The media follow-up matrix that guides you to best follow up with the media, handle situations where you don’t get a reply and increase your chances of getting featured
The media interview success document – Briefing document that helps you ace interviews with journalists and sound like a pro
Planning for a B2C experience for the media? Here’s a guideline to prep for a successful media event or product seeding for media and KOLs

BOOTSTRAP

SGD$197

ACCELERATE

SGD$597

PRO

SGD$1997

OUR RISK-FREE GUARANTEE

In our commitment to our clients, we offer a money back guarantee for Build My PR Crew. If you find the training unsatisfactory in any way within the initial 30 days after completing the program, we’ll provide a full 100% refund. Your satisfaction is our priority.