Public Relations for SME and Startups - Public Relations Agency Singapore

What is Public Relations & How to Find the Right PR Agency?

by Christel Goh | Jun 22, 2020 | Public Relations for SME and Startups

Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned. When a newspaper or an industry trade...

Can brands make news during the pandemic?

by Christel Goh | Jun 22, 2020 | Public Relations for SME and Startups

The news headlines have been dominated by the pandemic. It seems to be the only thing that makes the news these days. How can brands make news during the pandemic? We asked Melinda Murphy, a multi-faceted, EMMY-award winning journalist for her views and she shared the...

How do you get featured on Asian Entrepreneur?

by Christel Goh | Jun 2, 2020 | Public Relations for SME and Startups

The Asian Entrepreneur is a leading site focusing on all matters relating to Asian entrepreneurship. It also covers business developments throughout the world. To me, one of the more prominent columns on the site is probably the Featured Interviews section that...

How do you submit an article to the media?

by Christel Goh | May 26, 2020 | Public Relations for SME and Startups

If you’re looking to be featured in the media and don’t really know how to go about it, one great way is to contribute articles to the media. This is great if your brand is serving business clients or your product/service is rather niche and your brand needs to create...

What Start-ups & SMEs Need to Know about Public Relations

by Christel Goh | May 6, 2020 | Public Relations for SME and Startups

Start-ups and SMEs require an entirely different public relations strategy as compared to a much larger enterprise. While bigger corporations opt for a sustained public relations strategy that spans multiple years, many start-ups and SMEs do not have the luxury of...

How do you write a good press release?

by Christel Goh | Jan 14, 2020 | PR agency Singapore, Public Relations for SME and Startups

If you’re looking to make an announcement to the media, you would be thinking what is the best format for a press release? How do you write a press release? What are examples of a good and/or a bad press release. We spoke with Serene Goh, Director of Brango, a...