by Christel Goh | Jun 22, 2020 | Public Relations for SME and Startups
Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned. When a newspaper or an industry trade...
by Christel Goh | Jun 22, 2020 | Public Relations for SME and Startups
The news headlines have been dominated by the pandemic. It seems to be the only thing that makes the news these days. How can brands make news during the pandemic? We asked Melinda Murphy, a multi-faceted, EMMY-award winning journalist for her views and she shared the...
by Christel Goh | Jun 2, 2020 | Public Relations for SME and Startups
The Asian Entrepreneur is a leading site focusing on all matters relating to Asian entrepreneurship. It also covers business developments throughout the world. To me, one of the more prominent columns on the site is probably the Featured Interviews section that...
by Christel Goh | May 26, 2020 | Public Relations for SME and Startups
If you’re looking to be featured in the media and don’t really know how to go about it, one great way is to contribute articles to the media. This is great if your brand is serving business clients or your product/service is rather niche and your brand needs to create...
by Christel Goh | May 6, 2020 | Public Relations for SME and Startups
Start-ups and SMEs require an entirely different public relations strategy as compared to a much larger enterprise. While bigger corporations opt for a sustained public relations strategy that spans multiple years, many start-ups and SMEs do not have the luxury of...
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