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Consumer PR Case Studies

Alexiz - Empowering women through nursing wear

10 features across media platforms such as Her World and The Asian Parent

The Mission

Ester was launching a new shopfront for her maternity wear brand, Alexiz. She had a very strong message for starting and wanted to get the story out. She wanted to generate publicity for her story in line with the launch of her new shopfont

Services

  • Media Releases
  • Media Pitching

The Outcome

We pitched Ester's story in time for International Women's Day. We communicated the uniqueness of the brand as compared with other nursing wear on the market. We also shared the early traction that the brand secured.

Maxi-Cash - More than your regular pawnshop

15 features across mainstream and lifestyle media such as The Straits Times, The AsianParent and Glitz by Beauty Insider. Also secured radio giveaways on channels such as UFM100.3 and Class 95.

The Mission

Maxi-Cash is the first public-listed pawnbroker in Singapore, and as a longtime leader in Singapore’s pawnbroking industry, Maxi-Cash wanted our help to reposition its brand as a lifestyle brand rather than another pawnbroker. We were tasked with accentuating the lifestyle aspect of MaxiCash’s products, such as selling brand new jewellery, pre-loved designer bags, and watches.

Services

  • Media Releases
  • Media Pitching
  • Media Interviews
  • Radio Giveaways

The Outcome

We pitched to the media regarding Maxi-Cash’s newest brand ambassadors, local celebs Phyllis Quek and Tasha Low -to target the modern-day women. Grow PR was able to clinch media interview opportunities for CEO Ng Kean Seen. During the festive Christmas season, we highlighted the brand’s newest Christmas gold collection specially curated for women with different personality types. Additionally, we engaged UFM100.3 to run a giveaway of Maxi-Cash’s Christmas jewellery during Christmas week and several other stations for the upcoming Chinese New Year jewellery giveaways

Qingjian Realty

Secured 33 features in mainstream, business and property publications during project launch

Key Highlights

  • Launched Tenet EC and secured coverage in media titles such as The Business Times, The Straits Times, EdgeProp, Stacked Homes and 99.co .

  • Hosted the media at the launch of the Showflat and profiled spokesperson through interviews.

  • Generated content on Tenet EC’s social media platforms informing the public about the unique features of the development.

Services

  • Media Drops
  • Media Releases
  • Media Pitching

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