Skinlycious – Getting consumers to support local

THE MISSION

Skinlycious is a skincare brand for people who suffer from acne. The founder had a strong personal story as she also suffered from acne. She wanted to tell her personal story and get audiences to know about Skinlycious, a brand that is made in Singapore. We were tasked with telling the founder’s personal story and also making an announcement about the brand as a member of the Sephora Accelerate programme.

SERVICES

Media Releases
Media Pitching

THE OUTCOME

We developed a narrative about the founder’s story – her inspiration, challenges, journey and plans for the future. We then pitched this to the media. On another occasion, we pitched the brand’s unique standing as the only local brand as part of the Sephora Accelerate programme. We timed this announcement with national day so it could be a #supportlocal type of story.

IMPACT

We secured features in mainstream and start-up media for the founder’s profile story. We also secured extensive coverage in women’s magazines as one of Singapore’s homegrown beauty brands.

NaOClean – Launching a brand amidst pandemic

THE MISSION

NaOClean is a disinfectant brand that were planning to launch during the pandemic. While it seems like a good idea to launch, there were many disinfectants in the market which claimed to kill bacteria and viruses. NaOClean wanted to get their brand out there and enable it to stand out from the crowd. They were planning to do this via a donation of disinfectants to nursing homes and other vulnerable groups.

SERVICES

Media Drops
Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We identified a charity partner and planned an event where we invited the media. As the event happened during the peak of the pandemic, the newsroom was extremely busy and we did not managed to secure any media coverage of the event. We decided to find different angles to make news and put together a disinfectant bouquet as a unique gift for mothers’ day.

IMPACT

We secured close to 80 features across media and influencer platforms over the course of the campaign

ShopBack – Cashback in a Cake

THE MISSION

ShopBack was exploring ways to communicate its unique feature of giving money back to consumers. They were looking for a quirky idea that could excite media and potentially go viral. The team also wanted to time the campaign with 12.12 which is a big date for e-commerce.

SERVICES

Media Drops
Media Releases
Media Pitching

THE OUTCOME

We conceptualised the idea of introducing a new product by ShopBack which is a Christmas logcake that people could pull cash out of. This could send out the key message of getting cashback. While it was a unique idea, it did not get as much coverage by prominent media that we hoped it would. This was an important lesson for us that campaigns with the hope of going viral is truly a hit or miss.

IMPACT

We secured close to 30 features across media and influencer platforms over the course of the campaign.