It’s impossible not to do any form of marketing if you’re in the F&B industry. There is tons of competition and consumer tastes are always changing. How can you stay on top of the game and get customers to keep buying from you?
Many F&B brands look towards PR to get media and influencers to feature their products and services.
These are some strategies that we employ to get media and influencers excited about your brand.
Product Angle — We work towards identifying the most unique and exciting features about the products and sharing this with media and influencers.
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Media Experiences — We craft experiences in the form of media tasting or media drops to get media and influencers to experience your brand.
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Special Occasions — We leverage on peak seasons such as Christmas and Chinese New Year to introduce special edition offering of the brand for consumers
It is crucial for F&B brands to constantly innovate with new flavours and products to excite consumers.
