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Food PR Case Studies

Big Fish Small Fish - Fishing for excitement

More than 40 features across media and influencer platforms. "Grow Public Relations often put in more than expected and helped us in other aspects of our marketing activities," said Tham Kok Yun, Co-founder, Big Fish Small Fish.

The Mission

The founders had built a popular restaurant chain when they started the business. Over time, as trends changed, the founders were finding ways to continually get local consumers excited about the brand. They wanted to profile the brand more in media. It was the company's first time exploring PR.

Services

  • Media Drops
  • Media Invites
  • Media Events
  • Factsheets
  • Media Releases
  • Media Pitching

The Outcome

We shared about importance of coming up with new flavours that were trending to keep the brand fresh and excite young audiences. They experimented with different flavours and came up with rendang fish and crisps. We secured positive coverage for this by sending media a drop of rendang spices. We also advised them on a social media strategy as they were trying to leverage on a trending post online. We invited influencers for a tasting event at the restaurant.

Spize - A first-of-its-kind Croburg

More than 30 features across media and influencer platforms. Secured coverage specifically with vernacular media to reach out to their target audience.

The Mission

Spize is a local brand with many years of history. They are known for delicious, hearty local fare such as prata. The founders wanted to move away from this and position themselves as being able to offer a repertoire of different cuisines. The founder who is a chef himself, experimented with different cuisines and came up with the concept of a CroBurg and patented it. He used the croissant, the most buttery bun as the burger bun along with Australian wagyu.

Services

  • Media Drops
  • Media Invites
  • Media Events
  • Factsheets
  • Media Releases
  • Media Pitching

The Outcome

We shared with the client that visuals was incredibility important. We recommended a photography partner who supported in taking photos. We sent out a press release and invited influencers to a tasting event.

Blue Lotus - Publicity for the Festivities

Close to 30 features across media and influencer platforms, made it on the coveted spot of The Straits Times food section by Food Editor Tan Hsueh Yun.

The Mission

In light of the pandemic, Blue Lotus partnered with a cold chain supplier in Singapore to introduce Season's Best, a fancy delivery option for Yusheng. Yusheng is a festive food that the Chinese consume in Singapore during Chinese New Year. The restaurant wanted to gain as much attention as possible amidst stiff competition from other restaurants during Chinese New Year.

Services

  • Media Invites
  • Media Events
  • Factsheets
  • Media Releases
  • Media Pitching

The Outcome

We drafted a press release about the Yusheng and invited media and influencers to a tasting event where they could experience Blue Lotus' Chinese New Year menu. Chef and Owner Ricky Ng also walked media through the experiential session that their unique Yusheng could offer.

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