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Food PR Case Studies

Introducing Alchemy Fibre For Rice in Supermarkets

20 features across mainstream and lifestyle media such as Channel NewAsia and The Asian Parent, radio giveaways on channels such as Yes933 and 883FM.

The Mission

Alchemy Foodtech appointed Grow PR to introduce the Alchemy Fibre for Rice product into supermarkets. The product is a fibre blend aimed at making white rice healthier. Grow PR focused on generating publicity for the product and working with social media influencers to generate awareness that the product is now more accessible to the public.

Services

  • Media Drops
  • Media Releases
  • Media Pitching

The Outcome

We effectively managed the messaging of the product by conveying its health benefits in a way that could be easily understood by the public. We also explored pitching other expert opinion angles such as "Are carbohydrates really that bad?".

Ayam Brand launches plant-based canned food under the Yumeat™ brand

40 features across mainstream and lifestyle media such multiple successful radio giveaways

The Mission

A household name in the quality canned food sector, Ayam Brand selected Grow PR to introduce yumeat™ to local audiences. We were tasked to generate publicity for their plant-based products and engage social media influencers and radio stations to raise the awareness of yumeat™.

Services

  • Media Drops
  • Media Invites
  • Media Releases
  • Media Pitching
  • Radio Giveaways

The Outcome

We pitched our press release and sent product drops to the media and influencers who reviewed yumeat™’s products with their readers and listeners. We were able to secure media interviews opportunities for Managing Director, Mr Roy Teo. Additionally, Grow PR was able to reach new audiences via the radio giveaways such as Warna 94.2FM and LOVE 97.2

Chatuchak Singapore Bangkok's famous night market returns to Singapore

Secured 164 Features Across Mainstream, Lifestyle Media and Influencer Platforms

The Mission

The team recognized the critical need to drive high volumes of footfalls to their event. Grow Public Relations crafted essential media materials such as media alerts, invitations, press releases, and speeches, all in preparation for the highly anticipated launch.

Services

  • Media Drops
  • Media Invites
  • Media Releases
  • Media Pitching
  • Radio Giveaways

The Outcome

We facilitated the opening media day, ensuring the presence of over 70 esteemed media guests and OTOP Representative, Community Development Deputy Director - General, Witoon Naulnukool and Thai Ambassador, Chutintorn Gongsakdi.

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