20 features across mainstream and lifestyle media such as Channel NewAsia and The Asian Parent, radio giveaways on channels such as Yes933 and 883FM.
The Mission
Alchemy Foodtech appointed Grow PR to introduce the Alchemy Fibre for Rice product into supermarkets. The product is a fibre blend aimed at making white rice healthier. Grow PR focused on generating publicity for the product and working with social media influencers to generate awareness that the product is now more accessible to the public.
Services
- Media Drops
- Media Releases
- Media Pitching
The Outcome
We effectively managed the messaging of the product by conveying its health benefits in a way that could be easily understood by the public. We also explored pitching other expert opinion angles such as “Are carbohydrates really that bad?”.