40 features across media and influencer platforms over 6 months, 54% spike in sales.
The Mission
The F&B industry is incredibly saturated. Trends come and go super quickly. The Aroma Truffle team wanted to build a luxury truffle brand and their first product was going to be truffle chips. They had invested into digital marketing and were seeing positive results but they were hoping to do more. We were tasked with introducing the brand’s truffle chips to the public.
Services
- Media Drops
- Media Invites
- Media Events
- Factsheets
- Media Releases
- Media Pitching
The Outcome
We shared about the product via a press release, sent packages to media and influencers and got overwhelming response. Consumers started to notice the brand. When the brand launched their first concept store, they had a positive crowd turnout as consumers saw that media and influencers were raving about the product online.