More than 40 features across media and influencer platforms. “Grow Public Relations often put in more than expected and helped us in other aspects of our marketing activities,” said Tham Kok Yun, Co-founder, Big Fish Small Fish.
The Mission
The founders had built a popular restaurant chain when they started the business. Over time, as trends changed, the founders were finding ways to continually get local consumers excited about the brand. They wanted to profile the brand more in media. It was the company’s first time exploring PR.
Services
- Media Drops
- Media Invites
- Media Events
- Factsheets
- Media Releases
- Media Pitching
The Outcome
We shared about importance of coming up with new flavours that were trending to keep the brand fresh and excite young audiences. They experimented with different flavours and came up with rendang fish and crisps. We secured positive coverage for this by sending media a drop of rendang spices. We also advised them on a social media strategy as they were trying to leverage on a trending post online. We invited influencers for a tasting event at the restaurant.