Close to 30 features across media and influencer platforms, made it on the coveted spot of The Straits Times food section by Food Editor Tan Hsueh Yun.
The Mission
In light of the pandemic, Blue Lotus partnered with a cold chain supplier in Singapore to introduce Season’s Best, a fancy delivery option for Yusheng. Yusheng is a festive food that the Chinese consume in Singapore during Chinese New Year. The restaurant wanted to gain as much attention as possible amidst stiff competition from other restaurants during Chinese New Year.
Services
- Media Drops
- Media Invites
- Media Events
- Factsheets
- Media Releases
- Media Pitching
The Outcome
We drafted a press release about the Yusheng and invited media and influencers to a tasting event where they could experience Blue Lotus’ Chinese New Year menu. Chef and Owner Ricky Ng also walked media through the experiential session that their unique Yusheng could offer.