Secured 22 coverage. And positioned spokesperson as a profile of interest to the media. Garnering profile coverage as a result.
The Mission
Driven by a desire to outshine competitors and propel their business to new heights, they sought to expedite their progress through strategic marketing initiatives.
Services
- Media Releases
- Media Pitching
- Media Interviews
- Radio Giveaways
The Outcomes
Planned and launched a campaign titled “Dignity for the Departed” that called for makeup donations to
be used for embalming. Campaign received an overwhelming response from the public with a total of
22 coverage gained. We were able to position their spokesperson, Rachael, as a profile of interest to
the media. Garnering profile coverage as a result.