40 features across media and influencer platforms such as The Straits Times, significant spike in website traffic.
The Mission
Mushroom Kingdom was looking for ways to get more consumers to be aware of their brand. They are focused on mushroom-related products – selling fresh mushroom produce, mushroom chips among others. Their marketing challenge has always been to encourage consumers to see that healthy food can be tasty and fun.
Services
- Media Drops
- Media Releases
- Media Pitching
The Outcome
As mothers’ day is around the corner, we conceptualised a mushroom bouquet, using fresh mushroom produce and listing it as a product on mushroom kingdom’s website for sale. We then launched it as a unique bouquet for mothers’ day to the media. We sent out a press release and sent mushroom bouquets over to mainstream and lifestyle media outlets.