Generated media coverage that led to viral conversations online.
Key Highlights
- The company needed to profile itself as a desirable employer in the logistics arena. They were organising a Squid Game themed event and awarded a sizeable prize money to one of the migrant workers. They engaged our support to generate news for this incident.
- We focused our angle on the story of the winner and communicated his hero’s journey of how he is planning to use the prize money to support his family. Within two weeks, we got the company featured in more than 100 media platforms including prominent titles such as Mothership, The Straits Times, CNA Lifestyle, Yahoo!, AsiaOne and more.