Secured features in mainstream and start-up media, and extensive coverage in women’s magazines as one of Singapore’s homegrown beauty brands.
The Mission
Skinlycious is a skincare brand for people who suffer from acne. The founder had a strong personal story as she also suffered from acne. She wanted to tell her personal story and get audiences to know about Skinlycious, a brand that is
made in Singapore. We were tasked with telling the founder’s personal story and also making an announcement about the brand as a member of the Sephora
Services
- Media Releases
- Media Pitching
The Outcome
We developed a narrative about the founder’s story – her inspiration, challenges, journey and plans for the future. We then pitched this to the media. On another occasion, we pitched the brand’s unique standing as the only local brand as part of the Sephora Accelerate programme. We timed this
announcement with national day so it could be a #supportlocal type of story.