60 features across mainstream, lifestyle media and influencer platforms. Client re-appointed Grow PR in the following year.
The Mission
World Gourmet Summit is an established brand with close to thirty years of history in the F&B scene. When the summit first started, it made waves in the industry by bringing together an exchange of culinary expertise. Over the years, there were many other food related awards and events. The challenge is in finding excitement and something fresh for the brand.
Services
- Media Invites
- Media Events
- Factsheets
- Media Releases
- Media Pitching
The Outcome
The client was planning a charity event in light of the pandemic. We suggested introducing a dialogue session where F&B players can discuss changes in the industry, how they are coping and their plans moving forward. We secured radio giveaways as promotion for the World Gourmet Summit’s restaurant partners. We also pitched stories of Founder Mr Peter Knipp.