The Brand
Aroma Truffle is a Singaporean brand offering Truffle potato chips. Started by three brothers, they were searching for different ways to market their brand.
Outcome
We created massive awareness for Aroma Truffle’s potato chips.
We conceptualised and executed a campaign to launch Aroma Truffle’s chips followed by their boutique at Chinatown Point.
At the PR launch of Aroma Truffle’s boutique, social media influencers shared with us that they recognised the brand as it was seen on the instagram pages of media and other influencers during the launch of the truffle chips. We secured approximately 20 media and social media influencers who attended the launch event.
We also worked closely with our SEO partner and dominated the first few pages on google for keywords relating to truffle chips. This was boosted by media articles which strengthened the authority of the Aroma Truffle brand.
While our KPI for Aroma Truffle was to deliver five stories. We concluded the PR project with 10 articles across mainstream media and blogs and 35 instagram postings by social media influencers.
We also contributed to a 54% increase in sales after the PR campaign.
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