Big Fish Small Fish is a casual fish and chips eatery with outlets in Singapore and Malaysia.
Grow Public Relations was appointed to drive publicity for Big Fish Small Fish. The components of the public relations effort included the following:
- Development & dissemination of media release for rendang fish & crisps
- Personality profiling for founders
- Launching of new menu items
The PR campaign promised at least 4 stories in the media.
Grow PR secured approximately 10 stories across mainstream media and blogs. We also secured 30 Instagram postings/stories by social media influencers