Doxa is a Singaporean startup with an enterprise SaaS platform Andromeda, that can enable businesses to transact goods and services without the hassle of manual documentation.
We were appointed to drive publicity for Doxa Holdings as the start-up worked on developing a fintech solution. The strategies used were an announcement to introduce the andromeda platform, pitching of founder stories and securing opinion editorial opportunities.
A KPI of two stories across either print, broadcast or online media were promised to the client.
We secured notable features in media, including an interview with MoneyFM 89.3, introduction of the platform to technology specific media such as Fintechnews, Fintech Insight and Asia Blockchain Review. We also worked with the client to secure an opinion editorial topic and frame the article for E27,