The Brand

Honeymill is a first-of-its-kind honey concept store with a robot, Honeybot that creates honey drinks.


Grow PR was appointed to drive publicity for the launch of the Honeymill concept store. The components of the launch included development and disseminating of a press release, sending out gifts to media and influencers, and crafting & execution of an event for influencers.

A KPI of three stories across either print, broadcast or online were promised to the client.

We worked together with Honeymill to conceptualise the media gift for Honeymill and identified lifestyle media and social media influencers for the gift, which was shared across the Instagram pages of various media and influencers.

The project resulted in over 20 stories across print and online media. The highlight being Honeymill’s feature on the front covers of The Business Times and Lianhe Zaobao.