The Brand

Hong Kong Mei Xin is a popular mooncake brand in Hong Kong. Every year, they introduce collectible themed mooncakes that are very well-received by mooncake lovers.


We were engaged to do an announcement of their avengers mooncakes. We disseminated a media release and secured features in Mothership.sgMotherhood, Hype and Stuff as well as various blogs. Having famous popculture references weaved into their product worked in their favour when it comes to securing publicity.