The Brand

Mushroom Kingdom is a Singaporean brand offering Mushroom products.  Started by three friends with a shared love for the humble fungi, they looked at PR as a marketing strategy to generate awareness on the brand and get people excited.


We developed and launched DIY Mushroom Bouquets for mother’s day and sent them as media drops to newsrooms and to different social media influencers. We secured personality  profiles of the founders and their journey of creating mushroom kingdom. Lastly, we launched Mushroom Chips at 7 eleven.

The PR campaign promised at least 2 stories in the media.

Grow PR secured approximately 11 articles across mainstream media and blogs; and 24 Instagram postings by media and social media influencers. The coverage included The Straits times, The New Paper and Cleo.