The Brand

Smoking Cabin is a cabin for smokers that converts cigarette smoke into clean air. It was the first in Singapore. Southern Globe Corporation is currently in talks with building owners and shopping malls to provide “second-hand smoke free places to their patrons and tenants”.

Outcome

We were appointed to launch the installation of the first smoking cabin outside Fusionopolis in the one-north area. We worked with them to conceptualise the launch and develop key messages. We also managed sensitives involved with the launch. After which, we profiled Director, Stefen Choo, and his road to the launch of singapore’s first smoking cabin.

Lastly, survey findings were released to communicate the impact of second hand smoke on non-smokers. It also positioned the brand as an authority in the space.

This resulted in Smoking Cabin being featured locally and internationally. We secured over 30 stories across broadcast, print and online media. The coverage ranged from The Straits Times, Channel NewsAsia to Business Insider and Today Online.