The Brand

Vin’s Automotive Group is a parallel importer in Singapore that imports cars and other vehicles directly for consumers in Singapore. They focus on providing Clients with a long term and wide range of automotive solutions.

Outcome

Grow PR was appointed to drive publicity for Vin’s Automotive Group. The components of the public relations effort included pitching profile features, securing expert opinion opportunities and crafting an experience for influencers.

A KPI of three stories across either print, broadcast, online media or social media influencers were promised to the client.

We secured coverage in mainstream media as well as through social media influencers. A commentary topic on used cars was published by Channel NewsAsia Online and shared more than 11,000 times on social media.

We also brought social media influencers on a road trip to farms in Singapore on Vin’s Automotive rental cars.