Get Customers – Telling a strong personal story

THE MISSION

Lenney, Founder, Get Customers wanted to gain credibility for himself by getting featured in the media. Get Customers is a digital advertising agency. The challenge is that the digital advertising industry is incredibly saturated. We had to explore different angles to get his story told.

SERVICES

Media Releases
Media Pitching
Byline Pieces

 

THE OUTCOME

We had many rounds of discussion with Lenney to identify unique aspects of his story. We narrowed this down to his humble family background and his large pool of savings at a young age. We used this angle along with his marketing expertise to secure stories.

IMPACT

We secured features on TODAY, AsiaOne, Money FM, The Asian Entrepreneur and Marketing in Asia. This led him to opportunities from MNC clients.

Get Customers

HighSpark – Building Expert Leaders

THE MISSION

HighSpark was looking for ways to increase their visibility through PR. The founders have gotten themselves features in the media and they were looking for more ways to raise awareness about their work.

SERVICES

Media Releases
Media Pitching
Byline Contributions

THE OUTCOME

We dissected various topics that would be relevant as contribution pieces and pitched to Entrepreneur magazine. We also made known the story of the founders as young start-up founders. We prepared them for interviews via coaching exercises.

IMPACT

We secured a series of contribution pieces in Entrepreneur APAC. We also secured a series of radio interviews for the founders to comment and a feature in Business Insider. As a result of the Business Insider feature, they secured five figure worth of done deals

Highspark

4PLUS8 – Branding for interior fit-out specialist

THE MISSION

4PLUS8 is an interior fit out company that specialises in renovation works for good class bungalows in Singapore. The company felt that they had a unique offering and wanted to get the word out about their brand. The company had also invested a six figure sum into the renovation of its three storey showroom office.

SERVICES

Media Events
Media Releases
Media Pitching

THE OUTCOME

We pitched profiles of the founder and home projects to the various media publications. We invited home and decor media to do a tour of their new office and also generate publicity for their new offering, FURNIC.

IMPACT

We secured features in The Business Times, Channel NewsAsia Lifestyle, Feast and Form among others. This resulted in the securing of six-figure done deals for the business.

4PLUS8