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Tech PR Case Studies

Shopavision - Giving life to a new industy

40 features across media and influencer platforms. Recognised as a prominent player for live streaming in the industry.

The Mission

OC Group, a marketing agency was going to launch Shopavision, a live streaming platform where brands could better reach out to consumers directly. They needed to generate awareness on the rise of livestreaming and their role in the industry. As a new entry into the market surrounded by massive e-commerce giants, they needed to stand out and get their story heard.

Services

  • Media Drops
  • Media Invites
  • Factsheets
  • Media Releases
  • Media Pitching

The Outcome

We conceptualised the idea of Singapore's next top livestreaming competition as a way to onboard live streamers and get the public excited. We profiled the founder as a leader in the industry. We also worked with a research partner to make news on statistics of people's perceptions towards livestream shopping. When the Singapore government released new e-commerce guidelines, we pitched the founder for interviews in response to the news.

Eezee - Communicating expertise

Features across 10 prominent media over the course of the campaign along with a contribution piece in prominent Entrepreneur APAC

The Mission

Eezee offered a B2B marketplace for the aerospace and manufacturing industry. We were appointed to announce their funding round as well as generate publicity for the founding team

Services

  • Media Releases
  • Media Pitching
  • Founder Profiling

The Outcome

We walked the founding team through the process of public relations as it was fairly new to the team. We also worked with the team's venture capital partner to put out a funding announcement. As the team was open to sharing their perspectives on entrepreneurship, we worked with them to develop a piece and secured a contribution in Entrepreneur APAC.

GoalsMapper - Building expertise in the industry

10 features across prominent media over the course of the campaign. Built confidence with the team and recognition of their hardwork.

The Mission

The company was introducing a solution to revolutionise the way financial advisers met with their clients through automated real-time charts on their clients' financial situations. The platform needed to interest financial advisers by showing them that the tool could really help in impressing clients with a clear view of their financial situation.

Services

  • Media Releases
  • Media Pitching

The Outcome

While there were many different features about the product, we focused on digital transformation for the insurance industry as a core angle. We took on the project at the start of the pandemic and pitched an angle on the rise in subscription numbers as financial advisers needed new ways of presenting information to clients online. We also shared the company's goodwill in offering complimentary subscription fees during the pandemic

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