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Tech PR Case Studies

Aimazing - Introducing retail technology

Secured prominent coverage across prominent medias over the course of the campaign. The client also got approached by various mall operators in Asia as a result of the coverage.

The Mission

Aimazing has been working on a retail analytics solution that will analyse transaction data to provide mall owners and retail businesses insights on their performance and shopping trends.

Services

  • Media Drops
  • Media Invites
  • Factsheets
  • Media Releases
  • Media Pitching

The Outcome

As the product is extremely technical in nature, we strive to break it down for the media and excite the media through the possibilities and various applications for the technology. We also work on profiling the CEO and making various announcements for the brand.As the product is extremely technical in nature, we strive to break it down for the media and excite the media through the possibilities and various applications for the technology. We also work on profiling the CEO and making various announcements for the brand.

Doxa - Introducing a blockchain procurement platform

Secured features across media such as Fintech News, Asia Blockchain Review, Money FM and Lianhe Zaobao.

The Mission

Doxa Holdings developed a solution to ensure transparency and convenience for SMEs to transact. They wanted to generate awareness for the solution that they were launching.

Services

  • Media Releases
  • Media Pitching

The Outcome

We advised the team to gather interest from partners as the product was not ready for launch. We gathered the information for pitches and secured interviews. We prepared the founders for interviews and guided them in communicating the business in a way that is more palatable for the media.

Allinfra - Generating awareness in finance & sustainability

Secured features across media such as CNBC, South China Morning Post, Technode and e27.

The Mission

Allinfra is green financing solution aimed at supporting businesses in achieving sustainability goals through offering verifiable data via the blockchain. The company was looking to raise profile of their work and secure media opportunities to profile the business.

Services

  • Media Releases
  • Media Pitching
  • Contribution
  • Pieces

The Outcome

We supported the team in translating technical content into material that appeals to media. We leveraged on current issues on sustainability and explored opportunities to secure features for the brand. This involved story pitching and contributing opinion pieces.

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