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Tech PR Case Studies

SoftBank Robotics taps Singapore as launchpad

Secured features across international and local media. Secured close to 50 stories across broadcast, print and online media. The coverage ranged from CNBC, Nikkei to The Straits Times and Channel NewsAsia.

The Mission

SoftBank Robotics Group Corp (SBRG), a worldwide leader in robotics solutions, wanted to hold an event to announce their global partnership with Keenon Robotics, the global leading AI company focusing on indoor intelligent service robots. The event boasted Food and Service giants such as TungLok Group and Grab

Services

  • Media Invites
  • Media Event
  • Media Releases

The Outcome

We made sure to communicate the impact of SBRG entering a partnership with Keenon to launch its delivery robot, called the Keenbot, in Singapore and Japan. We highlighted how SBRGpowered robots will be able to revolutionize the laborious tasks in the Food and Service industries. We supported the team by disseminating the media invites and coordinating with the media.

Bespoke Habitat - A Thriving Co-Living Start-Up Amidst Pandemic

Secured coverage from top-tier and relevant media such as Tech in Asia, Vulcan Post, e27, Money FM, and CNA938. Reached out by potential property partners and investors, and is now seeing expansion outside Singapore.

The Mission

Bespoke Habitat is a property management company with a concept of shared space for working professionals established in 2019. The company wanted to raise awareness about their business and establish its credibility in the property sector, specifically in co-living spaces.

Services

  • Media Releases
  • Byline Articles
  • Media Interviews
  • ICommentarie

The Outcome

We leveraged on their Angel Funding announcement to jumpstart the conversations around their brand. We then created a cadence of sustaining stories in the form of byline articles, commentaries, media interviews, partner success stories, etc

Kinaxis - Global Supply Chain Company making presence in APAC

Secured coverage in top-tier and relevant media such as The Business Times, Daily NNA in Singapore, Seoul Finance, CIO Korea, CCTV News in Korea and Times of India, Times Bureau and The Hindu Business Line in India among many others.

The Mission

Kinaxis is a global supply chain solutions provider that is establishing presence in APAC. They needed to explore ways to build awareness and credibility of their brand in Asia.

Services

  • Media Releases
  • Byline Articles
  • Media Interviews
  • ICommentarie

The Outcome

We leveraged on their Angel Funding announcement to jumpstart the conversations around their brand. We then created a cadence of sustaining stories in the form of byline articles, commentaries, media interviews, partner success stories, etc

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