Tech PR Case Studies
SoftBank Robotics taps Singapore as launchpad
Secured Features Across International And Local Media. Secured Close To 50 Stories Across Broadcast, Print And Online Media. The Coverage Ranged From CNBC, Nikkei To The Straits Times And Channel NewsAsia.
The Mission
You can have a great product but it really doesn’t matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR as they had a negative experience previously.
Services
- • Media Invites
- • Media Event
- • Media Releases
The Outcome
They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.
Bespoke Habitat - A Thriving Co-Living Start-Up Amidst Pandemic
Secured Coverage From Top-Tier And Relevant Media Such As Tech In Asia, Vulcan Post, E27, Money FM, And CNA938. Reached Out By Potential Property Partners And Investors, And Is Now Seeing Expansion Outside Singapore.
The Mission
You can have a great product but it really doesn’t matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR as they had a negative experience previously.
Services
- • Media Releases
- • Byline Articles
- • Media Interviews
- • ICommentarie
The Outcome
They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.
Kinaxis - Global Supply Chain Company making presence in APAC
Secured Coverage In Top-Tier And Relevant Media Such As The Business Times, Daily NNA In Singapore, Seoul Finance, CIO Korea, CCTV News In Korea And Times Of India, Times Bureau And The Hindu Business Line In India Among Many Others.
The Mission
You can have a great product but it really doesn’t matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR as they had a negative experience previously.
Services
- • Media Releases
- • Byline Articles
- • Media Interviews
- • ICommentarie
The Outcome
They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.