The Ski Slope Strategy: How I Made $100,000 Per Month (With A 5-Person Content Team)

By eaadmin
Updated: July 15, 2023

Bonus Material: Free Ski Slope Strategy Swipe File

This strategy is not ideal for all businesses.

It is designed for aggressive content marketers who want consistent AND scalable traffic.

In fact, it’s the exact strategy I used to generate over $100k/mo revenue from the content marketing channel for one small startup (tracked using ChartMogul first touch attribution):

Update: The Ski Slope Strategy 2.0 Is Now Live

The Ski Slope Strategy: Sales Focused Content Marketing (Without Link Building)

Backlinks, SEO, organic traffic… they are all important factors to focus on for long term growth. But nothing beats a content system with compounding traffic, that delivers consistent customers day after day.

Here’s what that looks like:

Ask any content marketer or SEO how to get bulk organic traffic to your website, and they’ll tell you this:

  1. Find link-worthy content (content that’s already generated a lot of links.)
  2. Make something even better (longer, more up-to-date, better designed.)
  3. Do link building to get it to rank on the first page of Google (email site owners that have already linked to similar content.)

That’s an old strategy from 2013.

The competition for content is so fierce now, you could link build for months and never see results. And even if you do get it to work, you have no clear strategy for how to get that traffic to convert into sales.

We Used The Ski Slope Strategy To Drive 1.7 Million Free Clicks, 133,435 Leads And 1,070 New Recurring Revenue Customers In 12 Months

For the last year I’ve worked with one of the leading SaaS companies. 12 months after executing “The Ski Slope Strategy”, we drove 1,942,129 traffic to the blog. 1,718,798 of that was free traffic.

Over the year we learned an important lesson: the volume of traffic you get isn’t important.

What’s important is attracting qualified, wallet-ready leads.

As we refined our strategy over the year we started focusing on producing and promoting content to a smaller niche. This resulted in less leads that were more qualified to get results from our software.

We went from targeting ecommerce, bloggers, agencies and software companies to only focusing on getting small ecommerce business owners making ~$100k annual revenue to our website.

The result? Leads who read our content and converted into 1,070 new, monthly recurring revenue customers.

Bonus: I put together a swipe file of the highest performing Green Circle, Blue Square, and Black Diamond content we use with The Ski Slope Strategy. You can access it for free inside this Ski Slope Strategy Swipe File.

Optimize The Perfect Blog Post That’ll Rank and Convert!

Download this SEO cheat sheet and optimize the underperforming posts and pages on your website to increase your rank, link clicks, and leads.

 

Blue Square Content

Blue Square Content is the content you use to add-value to all the leads you captured from your organic traffic efforts, and inject bulk new leads into your business. Here’s how to do it:

Every quarter you’re going to run one marketing promotion.

It doesn’t matter what it is. You are only limited by your imagination.

It could be a:

  • Giveaway
  • Software Tool
  • Virtual Event
  • Documentary
  • Mini-Course
  • Viral Video
  • Mini-Site
  • Holiday Offer
  • Done-For-You Setup
  • Something Else…

What you’re doing is testing what type of new content and offers work best to attract new leads to YOUR business.

I’ve worked with a company who (after testing different marketing promotions) built their email list to over one million active subscribers using giveaways as their quarterly marketing promotion method.

But that doesn’t necessarily mean it’s going to work best for YOU. To find what works best for you, you’re going to brainstorm and prioritize what quarterly marketing promotions to run using this marketing promotion matrix:

Optimize The Perfect Blog Post That’ll Rank and Convert!

Download this SEO cheat sheet and optimize the underperforming posts and pages on your website to increase your rank, link clicks, and leads.

 

Update: The Ski Slope Strategy 2.0 Is Now Live

*More popular content by this author*

Optimize The Perfect Blog Post That’ll Rank and Convert!

Download this SEO cheat sheet and optimize the underperforming posts and pages on your website to increase your rank, link clicks, and leads.