HCA Hospice – Secured SGD$846,000 in PR Value over 12 months
The Mission
As Singapore’s largest home hospice care provider and charity organisation, HCA Hospice is committed to delivering compassionate end-of-life care to patients—free of charge and regardless of background. With a mission to raise awareness about the importance of palliative care and reduce the stigma surrounding it, HCA Hospice engaged Grow Public Relations in January 2025.
The goal was to amplify its message, share real stories that reflect the heart of its work, and reach a broader audience through strategic media engagement.
SERVICES
- Media Event
- Media Invite
- Media Releases
The Outcome
Within just 12 months, HCA Hospice saw a significant boost in public visibility, securing 40 pieces of media coverage across a wide range of platforms.
The coverage estimated at over SGD$846,000 in PR value—spanned from online articles to national broadsheets and social media features. Highlights included a powerful commentary piece in The Straits Times, published both online and in print, which deepened public understanding of palliative care. This momentum reflects growing media interest and validates the impact of HCA’s work, with Grow PR helping to shape a clear and compelling public narrative.
