We start with interviews, usually recorded, to capture how they actually talk, what they argue about, and the stories they return to. Drafts go back for edit, and their corrections shape the next round. Over a few months the voice tightens. Nothing is published without approval, and we do not invent anecdotes or attribute positions the executive does not hold.

All three. We rebuild the profile, including headline, about section, experience and visuals, so it reads as a credible authority rather than a résumé. We plan and publish content on a set cadence. And we grow the network deliberately, adding the decision-makers, partners and media contacts who should be seeing those posts, so the content lands in the right feeds.

Profile views and search appearances from the right companies, follower growth weighted for relevance, engagement from decision-makers rather than raw volume, and inbound activity: connection requests, messages, speaking invitations and enquiries that mention a specific post. We report monthly and read the trend across a quarter, since one strong post proves far less than a steady line moving upward.