Grow Influence

Media Events

From product seeding and exclusive tastings to hands-on experiential events, we specialise in activating authentic relationships with content creators and influencers who resonate with your target audience.

Our experienced team handles every aspect of your media launch, ensuring seamless execution and maximum visibility for your news announcements.

Whether you’re unveiling a new product or setting up a new headquarters, we tailor our approach to meet your specific goals and target audience.

With a focus on creating memorable experiences for both editors, journalists and influencers,

we strive to deliver results that can elevate your brand’s presence in your industry.

BRAND
EXPOSURE

Generates significant exposure for the brand through media coverage of events.

CONTENT CREATION OPPORTUNITIES​

Provides opportunities for creating engaging content that can be shared across various media channels.

AUDIENCE
ENGAGEMENT​

Facilitates direct engagement with the target audience, building a stronger connection.

BRAND MESSAGING AMPLIFICATION​

Amplifies brand messages by leveraging the attention garnered during media events.

MEDIA RELATIONS
BUILDING

Strengthens relationships with journalists and media professionals through event interactions.

INFLUENCER COLLABORATION​

Enables collaboration with influencers and key figures, expanding reach and credibility.

Consumers are looking for authentic voices in today’s world. We create greater brand exposure through engaging with content creators and influencers.

As a PR company, we meticulously identify relevant influencers and get your products or services into their hands, encouraging them to genuinely experience what you offer. This authentic, firsthand approach is the foundation of high-value exposure and, critically, trusted brand advocacy. We engage influencers via product seeding and media events

Frequently Asked Questions

1. What types of media events can Grow PR organise?

Product launches and unveilings, press conferences, headquarters and milestone announcements, product seeding and tasting sessions, hands-on experiential activations, and creator events. Formats can be combined, such as an intimate media preview ahead of a public launch. We scale the guest list to the story rather than to the room. Ten of the right journalists usually do more for a brand than sixty of the wrong ones.

2. How far in advance should a media event be planned?

Six to eight weeks is comfortable for most launches. That allows time to lock the venue and date, build the media list, prepare spokespeople and materials, and give journalists enough notice to hold the slot. Larger events involving international guests or embargoed news need ten to twelve weeks. Shorter timelines are possible, though attendance drops once newsroom diaries are already full.

3. Does Grow PR handle media invitations and journalist follow-ups?

Yes. We build the media list, issue invitations, chase RSVPs and manage confirmations in the run-up. On the day we host journalists, coordinate interviews and photo opportunities, and brief your spokespeople. Afterwards we send materials to those who attended and to those who could not, follow up on stories in progress, and track what publishes and where.

4. How do you measure the success of a media event?

We start with who attended: which outlets, which journalists, and whether they were the ones the story needed. Then coverage published, the quality of the messaging that survived into print, interviews secured on the day, and content captured for your own channels. Where relevant we also track share of voice against competitors and inbound enquiries in the weeks that follow.

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