Grow Influence

Crisis Communications

From product seeding and exclusive tastings to hands-on experiential events, we specialise in activating authentic relationships with content creators and influencers who resonate with your target audience.

Drawing on industry-leading crisis communication best practices, we guide you through every step of the process,

providing expert counsel and support to mitigate potential damage and restore trust with your customers and stakeholders.

Our approach is rooted in transparency and empathy,

allowing you to maintain control of the narrative even in the face of adversity.

DAMAGE
MITIGATION​

Minimises potential harm to the brand’s reputation during crisis situations.

BRAND
RESILIENCE​

Demonstrates the brand’s ability to withstand challenges and recover from crises.

REPUTATION
PRESERVATION​

Locks in the precise narrative and key takeaways you want the public and investors to receive.

POSITIVE
PERCEPTION​​

Shapes a positive public perception by handling crises with professionalism and transparency.

STAKEHOLDER
TRUST​

Builds and maintains trust among stakeholders through transparent and effective crisis communication.

LONG-TERM
LOYALTY​

Fosters long-term customer and stakeholder loyalty by addressing crises effectively and responsibly.

Frequently Asked Questions

1. When should a company engage a crisis communications agency?

Earlier than most companies do. The useful moment is when an issue could reach media, regulators or customers at scale: a product fault, a workplace incident, a data breach, a lawsuit, a complaint gaining traction online. If you are debating whether it is serious enough, that is usually the point to call. Once a story is running, options narrow and the cost of responding rises sharply.

2. What should a business do during the first 24 hours of a crisis?

Establish the facts before saying anything substantive, and appoint one spokesperson so the account stays consistent. Acknowledge quickly, even if the acknowledgement is only that you are investigating. Tell employees before they read it elsewhere. Prepare holding statements and a Q&A for the questions you would rather not be asked. Monitor coverage and social channels continuously. Silence past the first few hours reads as evasion.

3. Can Grow PR help us prepare before a crisis happens?

Yes, and preparation costs a fraction of the response. It covers a risk audit of the scenarios most likely to hit your business, a response protocol setting out who decides and who speaks, drafted holding statements for those scenarios, media training for spokespeople, and an escalation chain your team can follow at 11pm on a Sunday. We review it annually, or whenever the business changes shape.

4. How do you communicate with customers, employees and the media during a crisis?

The same facts, framed for each audience and released in a sequence that keeps you consistent. Employees usually come first, because they hear everything and repeat it. Customers need to know what it means for them and what you are doing about it. Media need accuracy and a named spokesperson who is reachable. We keep one record of what has been said to whom, so nothing contradicts.

Ready to Grow Your Brand?

Let's discuss how we can help you build authentic connections and drive meaningful growth through strategic storytelling.
TALK TO US!
LEARN MORE