Stories, Strategies and Insights.

Lessons from the work we do and the trends shaping PR today.
Public Relations
Your 2026 PR Playbook

Your 2026 PR Playbook

The digital landscape is a battlefield, and the whispers are growing louder: "Is PR dead?" Amid the seismic shifts – AI-powered search engines summarizing information,...

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The False Economy of Cheap PR

The False Economy of Cheap PR

In today's competitive business landscape, we're seeing an alarming trend: agencies offering cheap PR by slashing prices to rock-bottom levels, some even offering...

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Tech

Brand Identity

Building Trust in a Deepfake Era: How Companies Can Safeguard Their Brand Integrity

by | Apr 9, 2025 | Public Relations, Tech | 0 Comments

[ez-toc] In today's digital landscape, brand reputation can be built over decades but destroyed in minutes. The rise of deepfake technology—AI-generated content that...

Synthetic Media

The Human Element: Why Personal Connections Matter More in the Age of Synthetic Media

by | Apr 9, 2025 | Public Relations, Tech | 0 Comments

[ez-toc] In an era where AI can generate articles, create images that never existed, and simulate conversations with remarkable accuracy, something curious is...

Proactive PR Strategies

Proactive PR Strategies: Preparing Your Organization for Potential Deepfake Threats

by | Apr 9, 2025 | Public Relations, Tech | 0 Comments

[ez-toc] In today's digital landscape, a new threat looms over organizations of all sizes: deepfakes. These sophisticated AI-generated media can realistically depict...

Effective Tech Communication Strategies

Effective Tech Communication Strategies: Insights from a Local PR Agency in SG

by | Sep 16, 2024 | Tech | 0 Comments

It’s no secret that Singapore is the Asia’s version of Silicon Valley with the most number of start-ups. Singapore already hosts major projects like Facebook's S$1.4...

Other
Brand Authenticity

Beyond Damage Control: Turning Deepfake Challenges into Brand Authenticity Opportunities

by | Apr 9, 2025 | Others, Public Relations | 0 Comments

[ez-toc] In an era where digital manipulation technologies have become increasingly sophisticated, brands face a new frontier of reputational challenges: deepfakes....

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