The Food Bank Singapore – Secured coverage across CNA938, MoneyFM 89.3, and Tamil Murasu
The Mission
The Food Bank Singapore needed to generate awareness for its "Back-to-School Support Programme," which aimed to provide 50,000 support kits to vulnerable children.
The campaign also engaged the media to provide commentary regarding the usage of supermarket plastic bag charge funds.
SERVICES
- Media Event
- Media Invite
- Media Releases
The Outcome
The campaign effectively placed the organization at the forefront of community support initiatives, securing broadcast and print placements including live radio interviews on MoneyFM 89.3 and CNA938.
The strategic pitches resulted in comprehensive coverage that amplified their charitable efforts and educational support to vulnerable demographics
