- Media Pitch
- Content Creation
Nic & Wes – Secured 60K views on Tiktok & Features in Her World & EdgeProp
The Mission
Create a spotlight for Nicole Kow,
the Marketing Manager at Nic & Wes Builders, and unveil the story of her journey as a second-generation entrepreneur inheriting the reins of the family business. Our primary goal throughout this PR engagement was twofold: to elevate the awareness of Nic & Wes Builders and to create a compelling profile of Nicole as a dynamic and inspiring figure within the industry.
Client
Nic & Wes Builders, a design-and-build firm for landed homes in Singapore.
Sector
Design-and-build, landed home construction, luxury residential property.
Services
Executive profiling, thought leadership, custom content creation, TikTok home tour video, visual storytelling.
Headline Result
46 media placements across 12 media titles, plus 60,000 views on TikTok.
The Challenge
Nic & Wes Builders design and build landed homes in Singapore, and have done so for more than 20 years, with over 100 redevelopment projects behind them. Grow Public Relations partnered with the firm to modernise its public narrative and support a leadership handover. Despite the track record, the firm had reached a turning point.
Founders Brian and Jude Kow wanted to move the firm's public face to their daughter, Marketing Manager Nicole Kow, who was stepping up to run the family business. The task was to balance the transition. The trust the founders built over two decades had to stay intact while a second-generation leader introduced a modern narrative.
The firm also needed to stand out in a competitive property market. It had to prove its end-to-end expertise to high-net-worth homeowners who want specialist guidance through the design and construction of a landed home.
46
Media Placements Across 12 Media Titles
y pairing founder profiles with a home tour video on TikTok, the campaign reached both legacy property investors and a new generation of homeowners
What we did
Grow Public Relations built a communications and content strategy around executive profiling and visual storytelling.
First, executive profiling of the founders. We secured profiles of their entrepreneurial journey and design philosophies in Empirics Asia and Construction+ Asia. To spotlight female leadership at the firm, we positioned co-founder Jude Kow as a figure in business with an in-depth interview in The Ladies Cue.
Next, thought leadership on wider property topics. We distributed practical advice, including essential house hunting tips for landed properties, which Inside Recent picked up.
Then custom content creation for a younger, digitally native audience. The campaign used an exclusive home tour video that showed the firm's design-and-build work and reflected Nicole's modern marketing approach.The Results
The campaign generated 46 media placements across 12 media titles. Coverage spanned Tier-1 mainstream, lifestyle and property publications, including The Straits Times, Lianhe Zaobao, TODAY and CNA.
A comprehensive feature in EdgeProp Singapore detailed how the firm transforms houses and simplifies the process for homeowners. The home tour video reached 60,000 views on TikTok, drawing a younger audience to a construction brand.
The campaign told the firm's family business story, bridged the gap between the founders and the incoming leadership, and positioned Nic & Wes Builders as a multi-generational name in architectural design and construction.Frequently Asked Questions
How does PR work for design-and-build and landed property firms in Singapore?
PR for design-and-build and landed property firms in Singapore works by making specialist expertise visible to high-net-worth homeowners who choose a builder on reputation. Grow Public Relations does this for Nic & Wes Builders through executive profiling, thought leadership and visual storytelling. Founder interviews explain the firm's design philosophy, practical articles answer real buyer questions such as house hunting tips for landed properties, and video shows the build quality. The combination reaches both legacy property investors and younger homeowners. It positions the firm as an authority on architecture and construction, not another contractor competing on price.
What media results did Nic & Wes Builders achieve from its PR campaign?
Nic & Wes Builders secured 46 media placements across 12 media titles through its campaign with Grow Public Relations. Coverage spanned Tier-1 mainstream, lifestyle and property publications, including The Straits Times, Lianhe Zaobao, TODAY and CNA. A feature in EdgeProp Singapore set out how the firm transforms houses and simplifies the process for homeowners. The campaign's home tour video reached 60,000 views on TikTok, drawing a younger, digital audience to a construction brand. Together the results built authority for the firm across legacy property investors and a new generation of landed homeowners in Singapore.
Does TikTok work for construction and design-and-build brands?
TikTok works for construction and design-and-build brands when the content shows the craft rather than sells it. For Nic & Wes Builders, Grow Public Relations produced an exclusive home tour video that walked viewers through a completed landed home and showed the firm's build quality up close. The video reached 60,000 views on TikTok and brought a younger, digital audience to a firm better known among veteran property investors. Video suits this sector because a finished home is visual proof. It lets a builder demonstrate end-to-end expertise in a way a written brochure cannot.
How does PR support a leadership handover in a family business?
PR supports a leadership handover in a family business by keeping the founders' reputation intact while it builds the profile of the incoming leader. For Nic & Wes Builders, Grow Public Relations profiled founders Brian and Jude Kow in Empirics Asia and Construction+ Asia to preserve two decades of trust, then spotlighted Marketing Manager Nicole Kow and her modern marketing approach through custom content. The founders' story carried the firm's heritage. The daughter's work brought a fresh, digital narrative. This balance let the firm move its public face to the second generation without losing the authority the founders had earned.
Which PR agency in Singapore works with design-and-build and landed property brands?
Grow Public Relations works with design-and-build and landed property brands in Singapore. The agency ran the campaign for Nic & Wes Builders, a firm with more than 20 years of heritage and over 100 redevelopment projects. The work secured 46 media placements across 12 media titles and reached 60,000 views on TikTok. Grow Public Relations combined executive profiling of the founders, thought leadership on property topics, and a home tour video for a younger audience. Builders and property firms that need to prove specialist expertise to high-net-worth homeowners are the kind of client this work is built for.
How do you reach high-net-worth homeowners through PR in Singapore?
You reach high-net-worth homeowners through PR in Singapore by earning coverage in the mainstream, lifestyle and property titles they read and trust. For Nic & Wes Builders, Grow Public Relations secured placements in The Straits Times, Lianhe Zaobao, TODAY, CNA and EdgeProp Singapore, where a feature explained how the firm transforms houses. Discerning homeowners want proof of specialist expertise before they commit to a landed home build. Third-party coverage and a home tour video gave that proof. The campaign reached both legacy property investors and a new generation of buyers across 12 media titles.
