- Media Event
- Media Invite
- Media Releases
Rently – Achieved thought leadership across Tier 1 mainstream, tech, and business media
The Mission
The client aimed to officially introduce Rently into the media sphere and build the brand’s recognition within the industry.
The strategy was to lay the groundwork for its spokespersons to be recognized as drivers of change within the traditional rental industry, showcasing the issues renters face and what solutions Rently can provide
Client
Rently, a Singapore proptech startup running a deposit-free rental platform
Sector
Property technology
Services
Launch media relations, executive profiling, thought leadership, corporate milestone announcements
Headline Result
67 pieces of media coverage across 24 media titles
The Challenge
Singapore's rental market runs on legacy practice. Tenants deal with thin transparency, slow paperwork and the cost of an upfront security deposit. Rental scams have made landlords and renters warier of each other.
Rently's founder, Swiss national Dominic Schacher, entered the local property market and picked out those same frictions. His platform removes the deposit and uses digital IDs to verify who sits on each side of a lease.
That was the difficulty. Rently was asking a settled market to accept a model it had never seen. As a seed-stage company backed by Aument Capital Partners, it needed name recognition, landlord trust and a clear point of difference before its Series A round.
67
Pieces of Media Coverage Across 24 Media Titles
Grow Public Relations took Rently, a Singapore proptech startup, from an unknown seed-stage name to a recognised voice on the future of renting. The campaign introduced a deposit-free rental platform to a market that had never been offered one, and secured 67 pieces of coverage across 24 titles in the process.
What we did
We opened with a launch press release built on the three things that made the product different: rentals with no upfront cost, automated contracts, and Singpass integration to confirm property ownership and screen out scams.
Alongside it we ran executive profiling for CEO Dominic Schacher. His entrepreneurial route into the market and his finance background ran in a+, Tech Collective Southeast Asia and Backscoop, in interviews and full profiles rather than short mentions.
We then moved the brand into national policy conversation. During the Singapore Budget 2024 announcements we placed Rently's commentary on rental vouchers for couples waiting on BTO flats. That earned coverage in TODAYonline and put a startup founder next to a mainstream economic story.
We kept the campaign running on corporate milestones. Rently's expansion into co-working spaces and cloud kitchens, through partnerships with The Working Capitol and Smart City Kitchens, was announced and then amplified by TNGlobal.
The Results
The campaign produced 67 pieces of media coverage across 24 distinct media titles.
Coverage reached mainstream, technology and business press, including Tech in Asia, EdgeProp Singapore, CFOtech Asia, The Business Times and The Peak. Rently's spokespeople were treated as industry experts rather than vendors, which gave the platform third-party validation it could not buy.
The result was a public profile sized for what came next. Rently entered its regional expansion and fundraising conversations as a known name in the Singapore rental economy.Frequently Asked Questions
How does PR work for proptech startups in Singapore?
PR for a proptech startup in Singapore works by making an unfamiliar model familiar before asking anyone to adopt it. For Rently, Grow Public Relations led with the mechanics that people could picture straight away: no upfront deposit, automated contracts, and Singpass verification of property ownership. Product news alone rarely holds attention, so the campaign added founder profiling and commentary on national housing policy. That mix put Rently in technology titles such as Tech in Asia, property titles such as EdgeProp Singapore, and business titles such as The Business Times, reaching landlords, tenants and investors through the outlets each already read.
What results can a proptech startup expect from a PR launch in Singapore?
A well-run launch campaign should produce sustained coverage across several media categories rather than one burst of press release pickup. Rently's campaign with Grow Public Relations generated 67 pieces of media coverage across 24 distinct titles, spanning mainstream, technology, business and property media. Placements included Tech in Asia, EdgeProp Singapore, CFOtech Asia, The Business Times and The Peak. Volume matters less than spread. Because the coverage sat in outlets read by landlords, tenants and investors at the same time, a seed-stage company built recognition with three different audiences from a single campaign.
How does commenting on the national Budget get a startup into the news?
Budget commentary works because newsrooms need expert reaction on a fixed date and have very little time to find it. Grow Public Relations prepared Rently's position on rental vouchers for couples waiting on BTO flats ahead of the Singapore Budget 2024 announcements, then offered it to journalists writing the reaction stories. The result was coverage in TODAYonline, a mainstream title that would not usually write about a seed-stage rental platform. The tactic only works when the comment genuinely connects to what the company does, which for a rental platform commenting on rental support it clearly did.
How does PR support a startup raising a Series A?
PR ahead of a funding round builds the public record an investor finds when they search a company. Rently was a seed-stage business backed by Aument Capital Partners when Grow Public Relations began, and needed evidence of traction beyond its own pitch deck. The campaign supplied that through founder profiles in a+, Tech Collective Southeast Asia and Backscoop, business coverage in The Business Times and CFOtech Asia, and milestone announcements about partnerships with The Working Capitol and Smart City Kitchens. By the time Rently approached its Series A, third parties had already made the case for it.
Which PR agency in Singapore works with proptech and property startups?
Grow Public Relations works with proptech and property startups in Singapore. The agency ran the market launch for Rently, a deposit-free rental platform, and secured 67 pieces of coverage across 24 titles including Tech in Asia, EdgeProp Singapore and The Business Times. That work covered launch media relations, executive profiling for founder Dominic Schacher, policy commentary during the Singapore Budget 2024, and announcements of commercial partnerships with The Working Capitol and Smart City Kitchens. Grow Public Relations is based in Singapore and works across property, technology, finance, healthcare, non-profit and consumer sectors.
How do you build landlord trust for a new rental platform through PR?
Landlord trust is won with specifics about safety. Claims about innovation do not move a property owner. Rently's campaign put the verification mechanics at the centre of every story: Singpass integration confirming that a person listing a property actually owns it, digital IDs on both sides of a lease, and automated contracts that remove manual paperwork. Grow Public Relations placed those details in property and business media that landlords read, including EdgeProp Singapore and The Business Times. Coverage in credible third-party titles carries weight that a company's own marketing cannot, which matters when a landlord is deciding whether to waive a deposit.
