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BigFundr – Secured over 150 features and S$274,500 in PR value across financial media
The Mission
The client needed to position BigFundr as a credible and reputable low-risk investment platform for the everyday person to start building wealth.
The comprehensive strategy aimed to highlight their real estate-backed deals and their capital and interest guarantee by SGX-listed Maxi-Cash to increase overall brand trust.
Client
BigFundr, a Singapore investment platform offering property-backed loan deals to retail investors
Sector
Fintech and alternative investment
Services
Executive thought leadership, broadcast media relations, corporate milestone announcements
Headline Result
Over 150 pieces of media coverage, SGD 274,500 in total PR value and SGD 91,500 in AD value
The Challenge
Everyday investors want stable places to put their money. BigFundr's offer suited them: bite-sized property loans backed by real estate, fixed returns of 6% to 6.5%, capital guaranteed by SGX-listed Maxi-Cash, and an entry point of S$1,000.
The barrier was trust. The audience ran from professionals in their mid-30s to retirees, and most of them had never considered Australian real estate debt as an asset class. A four-layer assessment guarantee is reassuring once you understand it and meaningless until you do.
BigFundr needed coverage that did two jobs at once. It had to explain how the deals are structured, and it had to come from sources conservative investors already trusted.
150+
Pieces of Syndicated and Organic Media Coverage
Grow Public Relations built BigFundr's public profile in Singapore's crowded financial market, turning a platform for real estate-backed property loans into a recognised name among retail investors. The campaign generated over 150 pieces of coverage and SGD 274,500 in PR value.
What we did
We put CEO Quah Kay Beng forward as the voice of the business. Robb Report SG ran an exclusive executive profile in which he set out the thinking behind a real estate retail investment start-up, reaching an audience with money to place.
For investors who wanted the numbers rather than the founder story, we arranged broadcast. Quah appeared on MoneyFM 89.3 to explain what retail investors need to know about securing 6% to 6.5% returns on real estate-backed loans.
We then ran the growth story. BigFundr's target of S$500 million in total Loans Under Management by 2026 was announced to business and finance media. EdgeProp reported it, and The Digital Banker carried the same milestone to a banking readership.
We also placed BigFundr inside wider market conversation rather than only its own news, including a feature in TechCollective SEA on the future of real estate-backed investments.
The Results
The campaign generated over 150 pieces of syndicated and organic media coverage globally, worth SGD 274,500 in total PR value and SGD 91,500 in AD value.
Coverage sat where the audience already looked: Robb Report SG, MoneyFM 89.3, EdgeProp, The Digital Banker and TechCollective SEA. BigFundr also earned a place among the top investment strategies listed by Singapore Business Review in its 10 best ways to invest in 2025.
The platform moved from unknown to a regular reference point in alternative investment coverage, which is the position a retail brand needs before someone will trust it with their savings.Frequently Asked Questions
How does PR work for investment platforms and fintech brands in Singapore?
PR for a fintech investment platform in Singapore has to build trust before it builds awareness, because nobody puts money into a product they do not understand. For BigFundr, Grow Public Relations worked on both at once. CEO Quah Kay Beng was profiled in Robb Report SG and interviewed on MoneyFM 89.3, which gave the brand a named, accountable face. Alongside that, corporate milestones went to finance media including EdgeProp and The Digital Banker. Founder visibility answers the question of who is behind the platform, while business coverage answers whether it is growing.
What results can a fintech investment platform expect from a PR campaign in Singapore?
BigFundr's campaign with Grow Public Relations produced over 150 pieces of syndicated and organic media coverage globally, SGD 274,500 in total PR value and SGD 91,500 in AD value. Placements ran from luxury and lifestyle press in Robb Report SG through to finance and banking titles including EdgeProp, The Digital Banker and TechCollective SEA. The platform was also named among the top investment strategies in Singapore Business Review's 10 best ways to invest in 2025. That last placement matters most, because it is the sort of list a retail investor reads while deciding where to put money.
How does an executive profile interview build trust in a financial brand?
An executive profile gives a financial product a person to hold responsible, which is what conservative investors look for first. Grow Public Relations secured an exclusive profile of BigFundr CEO Quah Kay Beng in Robb Report SG, where he explained the vision behind his real estate retail investment start-up. A profile does something a press release cannot. It shows judgement, background and reasoning, so a reader can decide whether they trust the person running the platform. For BigFundr, that mattered more than product messaging, because the audience was being asked to lend into Australian real estate debt.
How does PR explain a complex financial product to everyday investors?
By breaking the product into the facts a reader can check. BigFundr's coverage consistently carried the specifics: fixed returns of 6% to 6.5%, capital guaranteed by SGX-listed Maxi-Cash, a four-layer assessment process behind each deal, and an entry point of S$1,000. Grow Public Relations kept those details in every story rather than reaching for language about innovation. The MoneyFM 89.3 interview took the same approach, letting the CEO walk listeners through how the returns are secured. Concrete numbers travel further than positioning, particularly with an audience running from mid-30s professionals to retirees.
Which PR agency in Singapore works with fintech and investment platforms?
Grow Public Relations works with fintech and investment platforms in Singapore. The agency ran the campaign for BigFundr, a property-backed retail investment platform, generating over 150 pieces of coverage and SGD 274,500 in total PR value. The programme covered executive thought leadership for CEO Quah Kay Beng, broadcast interviews on MoneyFM 89.3, and corporate milestone announcements around the company's S$500 million Loans Under Management target for 2026 in EdgeProp and The Digital Banker. Grow Public Relations is based in Singapore and works across property, technology, finance, healthcare, non-profit and consumer sectors.
Does radio coverage still work for financial brands in Singapore?
It works well, because the format suits explanation. A financial product with several moving parts is hard to compress into a written news story and easy to talk through in an interview. Grow Public Relations placed BigFundr CEO Quah Kay Beng on MoneyFM 89.3 to cover what retail investors need to know about 6% to 6.5% returns on real estate-backed loans. Listeners heard the reasoning in his own words, at length, which is difficult to achieve any other way. Broadcast also reaches people during commutes, when they are receptive to thinking about their money.
