- Media Event
- Media Invite
- Media Releases
The Food Bank Singapore – Secured coverage across CNA938, MoneyFM 89.3, and Tamil Murasu
The Mission
The Food Bank Singapore needed to generate awareness for its "Back-to-School Support Programme," which aimed to provide 50,000 support kits to vulnerable children.
The campaign also engaged the media to provide commentary regarding the usage of supermarket plastic bag charge funds.
Client
The Food Bank Singapore, a non-profit working to end food insecurity
Sector
Non-profit and social impact
Services
Media relations, press release dissemination, executive profiling, broadcast thought leadership
Headline Result
Earned coverage across all four of Singapore's official languages, including CNA, The Straits Times, Lianhe Zaobao, Berita Harian and Tamil Murasu
The Challenge
Singapore is known for its wealth, so food insecurity stays largely hidden. Most people picture a food charity as a simple operation: collect canned goods, hand them out. The Food Bank Singapore needed the public and policymakers to understand the harder reality behind that work.
The organisation runs into severe bottlenecks. Storage is tight. Transport is complicated. Manpower is short. Funding is unpredictable. Grow Public Relations was asked to turn those systemic problems into a story people would care about, and to drive donations and sign-ups for seasonal programmes such as youth support and charity walkathons.
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Singapore's Official Languages Reached in One Campaign
Coverage ran across CNA, The Straits Times, Lianhe Zaobao, Berita Harian and Tamil Murasu, positioning The Food Bank Singapore as an authoritative voice on food security
What we did
We built the campaign around The Hunger Report III, using its data to explain how food charities actually operate.
We placed thought leadership where decision-makers listen. A Money 89.3 FM podcast unpacked the bottlenecks holding back Singapore's food charities. The Straits Times ran the storage and manpower struggles in detail.
We profiled the leadership. a+ magazine featured Arthur Chin on turning surplus food into meals while cutting waste.
We pitched the community programmes to lifestyle media. BuzzBeat Media covered the back-to-school support for vulnerable children. Honeycombers Singapore carried the Hunger Gap Walkathon.
The Results
The campaign reached audiences in all four national languages.
CNA broadcast a feature on the top operational challenges cited by food support providers. The Chinese, Malay and Tamil press carried the case for long-term funding and solutions, with articles in Lianhe Zaobao, Berita Harian, Tamil Murasu and 8world. Coverage ran across broadcast, radio, print and digital, positioning The Food Bank Singapore as an authoritative voice on food security in Singapore.
Frequently Asked Questions
How does PR raise public awareness for a food charity in Singapore?
PR raises awareness for a food charity by turning its work into stories the public and media care about. For The Food Bank Singapore, Grow Public Relations built a campaign around The Hunger Report III, using its data to explain the storage, transport, manpower and funding pressures that food charities face. That gave journalists a concrete news hook instead of a general appeal. The campaign secured coverage on CNA, The Straits Times and Money 89.3 FM, and reached community audiences through outlets like Honeycombers Singapore. The result was public understanding of food insecurity as a systemic issue, not a simple donation drive.
What media coverage did The Food Bank Singapore secure through its PR campaign?
The Food Bank Singapore secured earned coverage across all four of Singapore's official languages. On broadcast, CNA featured the top operational challenges cited by food support providers. In print and digital, The Straits Times covered the charity's storage and manpower struggles, while Lianhe Zaobao, Berita Harian, Tamil Murasu and 8world carried the case for long-term funding. a+ magazine profiled leader Arthur Chin, and Money 89.3 FM hosted a podcast on the sector's bottlenecks. Grow Public Relations also placed community programmes such as the Hunger Gap Walkathon in lifestyle media, giving the campaign reach across news, radio and lifestyle audiences.
How does a research report on sector challenges generate national media coverage?
A research report gives journalists data and a clear angle, which is what turns a cause into news. The Food Bank Singapore's Hunger Report III documented the storage, transport, manpower and funding problems facing local food charities. Grow Public Relations used those findings to brief broadcast, radio and print media, so the story led with evidence rather than emotion. CNA and The Straits Times reported the operational challenges directly from the data, and the Chinese, Malay and Tamil press followed. A credible report also makes an organisation the go-to source on its issue, which brings repeat coverage and commentary opportunities.
How do you get a cause covered across English, Chinese, Malay and Tamil media in Singapore?
Reaching all four national languages means pitching each newsroom in its own context, not translating one release. For The Food Bank Singapore, Grow Public Relations tailored the Hunger Report III story for English, Chinese, Malay and Tamil desks so each could run it for their readers. English coverage came through CNA and The Straits Times. The Chinese press ran it in Lianhe Zaobao and 8world, the Malay press in Berita Harian, and the Tamil press in Tamil Murasu. Multilingual coverage matters for a national cause because food insecurity affects every community in Singapore, and each audience responds to messages framed for them.
How does PR shift public perception of a social issue such as food insecurity?
PR shifts perception by replacing a simple assumption with a fuller, evidenced picture. Many Singaporeans see a food charity as collecting and handing out canned goods. Grow Public Relations used The Food Bank Singapore's Hunger Report III to show the storage, transport, manpower and funding realities behind that work. Placing the story on CNA, The Straits Times and Money 89.3 FM, and profiling leader Arthur Chin in a+ magazine, reframed food insecurity as a systemic problem needing sustained support. Changing perception this way builds the case for long-term donations and partnerships, rather than one-off giving tied to a single appeal.
Which PR agency in Singapore works with charities and social impact organisations?
Grow Public Relations is a Singapore PR agency that works with charities and social impact organisations. For The Food Bank Singapore, the agency built a campaign around the Hunger Report III that secured coverage across all four national languages, including CNA, The Straits Times, Lianhe Zaobao, Berita Harian and Tamil Murasu. The work combined data-led thought leadership, executive profiling of leader Arthur Chin, and lifestyle pitching for community programmes such as the Hunger Gap Walkathon. That mix shows how the agency turns a non-profit's operational realities into national conversation, and helps social impact brands earn trust and sustained public support.
