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Volt Auto (Dongfeng Singapore)
The Mission
Grow Public Relations ran a market-entry PR campaign in Singapore for Volt Auto, the authorised distributor for Dongfeng electric vehicles.
The work introduced a new EV brand to a crowded market through product news, executive profiling and policy commentary, earning 33 pieces of top-tier coverage across mainstream, business and automotive media, anchored by a Singapore Motorshow 2026 debut.
Client
Volt Auto, the authorised Singapore distributor for Dongfeng electric vehicles
Sector
Automotive and electric vehicles
Services
Product launch PR, executive profiling, macroeconomic thought leadership
Headline Result
33 pieces of top-tier coverage across mainstream, business and automotive media, anchored by a Singapore Motorshow 2026 debut
The Challenge
Electric vehicles made up nearly 60% of new car registrations in Singapore in the first quarter of 2026, but launching a brand-new EV brand into that market is hard. Buyers still worry about upfront cost, shifting government policy and charging infrastructure.
Volt Auto had to separate Dongfeng and its flagship VIGO electric SUV from legacy carmakers and established EV rivals. It also needed to build trust in its managing director, Soh Ming, and position him at 28 as a credible authority on the ASEAN EV market.
33
Pieces of Top-Tier Coverage Across Mainstream, Business and Automotive Media
Anchored by the Dongfeng VIGO's debut at the Singapore Motorshow 2026, the campaign moved Volt Auto from unknown entrant to a recognised name in Singapore's EV market
What we did
Grow Public Relations blended product news with senior business commentary.
We used a major industry event to create buzz. We pitched the Dongfeng VIGO's debut at the Singapore Motorshow 2026, securing a place in SGCarMart's guide to the new cars you can buy at the show.
We put Volt Auto's leadership into the policy conversation. The Business Times ran a feature on how Singapore's PARF rebate cuts affect EV sales. Money 89.3 FM hosted a segment on why launching a new EV brand in Singapore is harder than ever.
We profiled the founder. The Straits Times Me and My Money told Soh Ming's story, from collecting toy cars as a child to selling EVs at 28. a+ magazine covered his push for cars built for city living.
The Results
The campaign secured 33 pieces of coverage across print, digital, radio and podcast.
Coverage reached Tier-1 titles and business broadcasts, including CNA938's Rewind podcast and Money 89.3 FM's Mind Your Business. PORTFOLIO Magazine featured the brand's sustainability angle. The mix moved Volt Auto from unknown entrant to a recognised name in Singapore's EV market, giving it the third-party credibility to drive showroom traffic.
Frequently Asked Questions
How does PR work for electric vehicle brands in Singapore?
PR for an EV brand builds credibility in a crowded, fast-moving market. Electric vehicles made up nearly 60% of new car registrations in Singapore in early 2026, so a new entrant has to stand out from legacy carmakers and established rivals. For Volt Auto, the Singapore distributor for Dongfeng, Grow Public Relations combined product news with senior business commentary. It pitched the Dongfeng VIGO's Singapore Motorshow 2026 debut, put the brand into policy conversations on EV rebates, and profiled the founder. The campaign earned 33 pieces of coverage across mainstream, business and automotive media, giving Volt Auto the third-party trust that advertising alone cannot buy.
What results can a new car brand expect from a PR campaign in Singapore?
A strong campaign can take a new car brand from unknown to recognised within a single launch window. For Volt Auto, Grow Public Relations secured 33 pieces of top-tier coverage across print, digital, radio and podcast. The brand's Dongfeng VIGO electric SUV featured in SGCarMart's motor show guide, The Business Times covered its take on EV rebate policy, and The Straits Times profiled managing director Soh Ming. Business broadcasts including CNA938's Rewind and Money 89.3 FM's Mind Your Business carried the brand, and PORTFOLIO Magazine ran its sustainability angle. That breadth builds the credibility a new distributor needs to drive showroom traffic.
How does launching at a motor show generate media coverage?
A motor show gives a car brand a fixed news moment that journalists are already covering. Launching there means the brand can ride existing media interest rather than create it from scratch. For Volt Auto, Grow Public Relations pitched the Dongfeng VIGO electric SUV's debut at the Singapore Motorshow 2026 and secured a place in SGCarMart's guide to the new cars buyers could see at the show. That inclusion put the VIGO in front of active car shoppers at the exact point they were comparing models. A show debut also creates assets and talking points the brand can use across later coverage.
How does executive profiling build trust in a new car brand?
Executive profiling puts a human face and a credible story behind an unfamiliar brand. Buyers trust a company more when they understand the person running it. For Volt Auto, Grow Public Relations profiled managing director Soh Ming, whose story ran in The Straits Times Me and My Money, from collecting toy cars as a child to selling EVs at 28. a+ magazine covered his vision for cars built for city living. The coverage positioned a young founder as a serious authority on the ASEAN EV market, which matters when a brand is asking buyers to trust it with a major purchase.
Which PR agency in Singapore works with automotive and EV brands?
Grow Public Relations is a Singapore PR agency that works with automotive and electric vehicle brands. For Volt Auto, the authorised distributor for Dongfeng EVs, the agency ran a launch campaign that earned 33 pieces of coverage across mainstream, business and automotive media. The work spanned the Dongfeng VIGO's Singapore Motorshow 2026 debut in SGCarMart, EV policy commentary in The Business Times, a founder profile in The Straits Times, and business broadcasts on CNA938 and Money 89.3 FM. The agency connects product launches to wider industry conversations, which is how a new car brand earns authority rather than just visibility.
How do you differentiate a new EV brand from established carmakers?
You differentiate a new EV brand by giving it a distinct story, not just a product spec. For Volt Auto, Grow Public Relations set Dongfeng apart from legacy carmakers and established EV rivals on three fronts. It tied the Dongfeng VIGO to the Singapore Motorshow 2026 for product visibility, positioned the brand in policy debates such as PARF rebate cuts through The Business Times, and profiled founder Soh Ming as a credible young voice on the ASEAN EV market. PORTFOLIO Magazine carried its sustainability angle. Layering product, policy and personality gives an unknown brand a clear identity buyers can remember.
