- Expert Opinion
- Leader Profiling
Grade Solution Learning Centre – Secure coverage in top-tier national news and parenting media
The Mission
Grade Solution Learning Centre came to Grow Public Relations to build parent trust beyond student results, using a human story about the founder's financial recovery and expert commentary on the issues parents worry about most.
The ten-month campaign secured coverage in The Straits Times, two CNA Today Big Read features, AsiaOne and theAsianparent, spanning six education themes.
Client
Grade Solution Learning Centre, an online tuition brand in SingaporeGrade Solution Learning Centre, an online tuition brand in Singapore
Sector
Education, private tuition and online learning
Services
Leader profiling, expert opinion and topical media pitching by Grow Public Relations
Headline Result
Coverage in The Straits Times in print and online, two CNA Today Big Read mentions, AsiaOne and theAsianparent across a ten-month engagement
The Challenge
Singapore's private tuition market is crowded, and online brands compete for attention against centres with physical classrooms and long local reputations. Grade Solutions had strong student results. Student results alone do not build trust with parents choosing where to send their child.
The brand needed two things. First, a human story that explained who was behind the business. The founder had recovered from a significant financial setback to build the company, and that story had never been told publicly. Second, a credible expert voice on the issues parents were actually worried about, from AI in classrooms to primary school selection.
Grow Public Relations ran the campaign on the basis that authority comes from being useful in national conversations rather than from advertising grades.
Coverage in The Straits Times, CNA Today, AsiaOne and theAsianparent Across a Ten-Month Engagement
Commentary spanned six education themes, from AI misuse in schools to PSLE preparation, anchored by the founder's 'Me & My Money' feature on overcoming a $100k setback
What we did
Expert commentary on classroom technology. Parents were anxious about students using AI tools to shortcut their work. We placed an advisory article in theAsianparent, "How parents can tackle AI misuse in schools", which theAsianparent then amplified on its Facebook and Instagram channels. Grade Solutions was also quoted in a CNA Today Big Read on how AI is reshaping entry-level careers for young workers.
Founder profiling in a national business column. We pitched the founder's business story to The Straits Times "Me & My Money", which ran the feature "He overcomes a $100k setback to build a thriving online tuition business" in print and online.
Expert opinion in national education debates. Grade Solutions commented on the value of university rankings in AsiaOne, contributed to a second CNA Today Big Read on parents competing for places at popular primary schools, and advised on PSLE bootcamps in The Straits Times. A further Straits Times piece carried the brand's guidance on helping slang-loving children speak and write better.
The Results
Tier-one placements across The Straits Times in print and online, CNA Today, AsiaOne and theAsianparent, with social amplification from theAsianparent on Facebook and Instagram.
The "Me & My Money" feature put the founder's recovery from a $100k setback on the public record, which is the kind of proof a tuition brand cannot buy.
Commentary across six education themes: AI misuse in schools, AI and entry-level jobs, university rankings, primary school selection, PSLE preparation, and children's language and writing standards.
Ten months of sustained presence in the titles Singaporean parents read.
Frequently Asked Questions
How does an online tuition brand get media coverage in Singapore?How does an online tuition brand get media coverage in Singapore?
Online tuition brands in Singapore win coverage by commenting on what parents are already worried about. Grade Solutions worked with Grow Public Relations for ten months on leader profiling and expert opinion, with no reliance on advertising student results. The campaign put the brand into The Straits Times, two CNA Today Big Read features, AsiaOne and theAsianparent by supplying a usable expert view on AI misuse in schools, primary school selection, PSLE preparation and children's writing standards. For an online brand with no physical campus to invite journalists to, an expert voice is the asset that earns entry to national media.
Which publications featured Grade Solutions, and what did each piece cover?
Grade Solutions appeared in The Straits Times, CNA Today, AsiaOne and theAsianparent. The Straits Times ran "He overcomes a $100k setback to build a thriving online tuition business" in its "Me & My Money" column, in print and online, plus separate pieces on PSLE bootcamps and on helping slang-loving children write better. CNA Today carried two Big Read features, one on AI and entry-level jobs, one on competition for popular primary schools. theAsianparent published "How parents can tackle AI misuse in schools" and amplified it on Facebook and Instagram. AsiaOne carried the brand's comment on university rankings.
What advice does Grade Solutions give parents whose children misuse AI for schoolwork?
Grade Solutions' published guidance for parents sits in theAsianparent, in an advisory article titled "How parents can tackle AI misuse in schools". Grow Public Relations placed the piece and theAsianparent amplified it on its Facebook and Instagram channels. The brand was positioned as a guide for digital-age learning, addressing parental anxiety about emerging tools in classrooms. The same expertise carried Grade Solutions into a CNA Today Big Read on how AI is reshaping entry-level careers for young workers, which extended the brand's view from schoolwork to the job market its students will enter.
How many different topics should an education brand comment on in the media?
Grade Solutions commented on six themes across its ten-month engagement with Grow Public Relations: AI misuse in schools, AI and entry-level jobs, the value of university rankings, competition for popular primary schools, PSLE bootcamps, and children's language and writing standards. That range gave journalists reason to return to the same source in different contexts, from a CNA Today Big Read to theAsianparent and The Straits Times. A brand tied to one theme reaches one desk. Breadth is what moved Grade Solutions from a tuition provider into a repeat contributor to national education coverage in Singapore.
Which PR agency in Singapore works with online tuition and e-learning brands?
Grow Public Relations works with online tuition and e-learning brands in Singapore, including Grade Solutions. The agency ran a ten-month leader profiling and expert opinion campaign that placed the brand in The Straits Times in print and online, two CNA Today Big Read features, AsiaOne and theAsianparent. Grow Public Relations also handles PR for tuition centres, enrichment providers and education technology companies across Singapore. The work covers founder profiling, expert commentary for national news desks and parenting media, and topical pitching tied to the school calendar.
Should a founder talk publicly about losing money in business?
Yes, when the story has an ending. The founder of Grade Solutions recovered from a $100k setback to build the business, and The Straits Times ran that story in its "Me & My Money" column under the headline "He overcomes a $100k setback to build a thriving online tuition business". Grow Public Relations pitched it because a documented recovery reads as business integrity to parents weighing up an online brand. The column also put the founder's name into national print, which matters for a business that operates entirely online.
