- Founder Profiling
- Media Pitching
- Press Releases
@ASK Training – Profile the Managing Director across prominent business and radio platforms to highlight his entrepreneurial resilience and industry expertise
The Mission
@ASK Training came to Grow Public Relations to move past one-off course sign-ups and be known for career resilience, putting its leadership forward as experts in career transition and public funding.
The campaign secured 29 media placements, including CNA938, MoneyFM 89.3, Lianhe Zaobao and Shin Min Daily News.
Client
@ASK Training, a SkillsFuture-approved training provider in Singapore.
Sector
Corporate training and continuing education.
Services
Founder profiling, media pitching and radio interviews by Grow Public Relations.
Headline Result
29 media placements for @ASK Training, including CNA938, MoneyFM 89.3, Lianhe Zaobao and Shin Min Daily News.
The Challenge
Singapore's professional development market is crowded. Most commercial upskilling providers market the same things: a course list and an accreditation badge. That does little for brand equity, and it rarely earns trust in the boardroom.
@ASK Training wanted to move past one-off course sign-ups and be known for career resilience. The PR brief asked for three things. Put the leadership forward as experts in career transition. Give B2B decision-makers practical guidance on using public funding such as SkillsFuture. Show what vocational training changes in a person's life, through real graduate stories.
29
Media Placements for @ASK Training, Including CNA938, MoneyFM 89.3, Lianhe Zaobao and Shin Min Daily News
Coverage spanned business, radio and digital media in English, Chinese and Malay, moving the brand from a standard course provider to a long-term partner in workforce upskilling
What we did
Grow Public Relations tied @ASK Training's expertise to national conversations on employment, digital transformation and workforce adaptability.
Founder profiling in business media. We pitched the co-founders' story as siblings who built a training business together. Lianhe Zaobao ran a business feature on how the pair joined hands to light up the future of skills for working professionals. Enterprise Zone ran an in-depth profile of Anson Kuah as Managing Director and co-founder. The Ladies Cue featured Kuah Wan Keng in its Fempreneurs Series.
SkillsFuture advice on business radio. We positioned Anson Kuah as a SkillsFuture subject matter expert. He went live on MoneyFM 89.3 to explain how enterprises can maximise the value of public funding, and the segment was syndicated on Apple Podcasts. An executive commentary in Chief of Staff Asia focused on boosting workforce resilience.
A graduate's story for national audiences. We pitched the story of Fazli Nasser, a former rapper and brain cancer survivor who changed careers and recently graduated from @ASK Training's Diploma in Digital Marketing. It ran as a primetime interview on CNA938. Malay listeners heard it on Warna 94.2 FM and RIA 89.7FM. Shin Min Daily News covered it in print, and Majulah Melayu and Everyday People ran digital features.
The Results
29 media placements across broadcast, print and digital, including CNA938, MoneyFM 89.3, Lianhe Zaobao, Shin Min Daily News, Warna 94.2 FM and RIA 89.7FM.
National radio airtime. A live interview on MoneyFM 89.3 and a primetime interview on CNA938 reached corporate decision-makers and individual learners.
A clearer position. @ASK Training moved from being seen as a standard course provider to a long-term partner in workforce upskilling and career resilience.
Frequently Asked Questions
How does PR work for SkillsFuture-approved training providers in Singapore?
PR works for a SkillsFuture-approved training provider by putting its founders and graduates in the news, because course listings alone rarely stand out. For @ASK Training, Grow Public Relations profiled sibling co-founders Anson Kuah and Kuah Wan Keng in business media, including Lianhe Zaobao and Enterprise Zone. It placed Anson on MoneyFM 89.3 to explain how enterprises can maximise SkillsFuture funding, and pitched a graduate's career change to national radio and print. The campaign's three angles each had a person at the centre, and together they secured 29 media placements for @ASK Training.
What results can a corporate training provider expect from PR in Singapore?
@ASK Training, a SkillsFuture-approved training provider, secured 29 media placements with Grow Public Relations, including CNA938, MoneyFM 89.3, Lianhe Zaobao and Shin Min Daily News. Coverage also ran on Warna 94.2 FM and RIA 89.7FM, and in business titles Enterprise Zone and Chief of Staff Asia. That mix reached both the companies that buy training and the individuals who take it. A live interview on MoneyFM 89.3 and a primetime interview on CNA938 carried the brand to corporate decision-makers and learners. Results depend on having real stories to tell, so the campaign built its angles on the founders' expertise and a graduate's own experience.
How can a training provider turn SkillsFuture funding into a media story?
A training provider turns SkillsFuture into a media story by explaining, in plain terms, how employers can get more value from the funding. Grow Public Relations positioned Anson Kuah, Managing Director and co-founder of @ASK Training, as a SkillsFuture subject matter expert. MoneyFM 89.3 hosted him for a live broadcast on one practical question for employers: how enterprises can maximise the value of SkillsFuture funding. The segment was syndicated on Apple Podcasts, which gave it a longer shelf life. A named expert who can explain one funding scheme clearly gives radio producers a ready-made segment, and puts the training provider in front of the employers who use it.
How did a former rapper's career change put @ASK Training on CNA938?
Grow Public Relations pitched the personal story of an @ASK Training graduate, and CNA938 ran it as a primetime interview. Fazli Nasser is a former rapper and brain cancer survivor who changed careers and recently graduated from @ASK Training's Diploma in Digital Marketing. His story had what journalists look for: a person who had overcome something real, and a concrete change. It also ran on Malay stations Warna 94.2 FM and RIA 89.7FM, in Shin Min Daily News, and as digital features on Majulah Melayu and Everyday People. CNA938's episode named him as a recent graduate of the @ASK Training programme, which put the brand inside a story about recovery and a new career.
Why did @ASK Training's PR campaign lead with its co-founders' sibling story?
The sibling story gave business journalists a human angle on a training company and built the founders' credibility in Singapore's business community. Anson Kuah and Kuah Wan Keng co-founded @ASK Training, and Grow Public Relations led with that partnership. Lianhe Zaobao ran a business feature on how the siblings joined hands to light up the future of skills for working professionals. Enterprise Zone profiled Anson as Managing Director and co-founder, and The Ladies Cue featured Kuah Wan Keng in its Fempreneurs Series. Business readers include the employers who pay for staff training, so this coverage spoke directly to @ASK Training's B2B audience.
Which PR agency in Singapore works with corporate training and continuing education providers?
Grow Public Relations is a Singapore PR agency that works with corporate training and continuing education providers. For @ASK Training, a SkillsFuture-approved training provider, Grow Public Relations ran founder profiling, media pitching and radio interviews that secured 29 media placements, including CNA938, MoneyFM 89.3, Lianhe Zaobao and Shin Min Daily News. The campaign positioned Managing Director Anson Kuah as a SkillsFuture expert on business radio, profiled both co-founders in business media, and took a graduate's career change to English, Chinese and Malay audiences. Coverage ranged from business titles such as Enterprise Zone and Chief of Staff Asia to Malay radio stations Warna 94.2 FM and RIA 89.7FM.
