Grow Influence
From product seeding and exclusive tastings to hands-on experiential events, we specialise in activating authentic relationships with content creators and influencers who resonate with your target audience.
Our experienced team manages the entire process, including drafting pitch-perfect press releases, developing impactful media kits, and conducting targeted outreach to journalists and relevant industry publication
We ensure your news breaks at the right time and in the right places, generating widespread visibility for your most important updates.
With a focus on meticulous targeting and clear messaging,
GUARANTEED
COVERAGE
INSTANT
CREDIBILITY
MESSAGE
CONTROL
INVESTOR
CONFIDENCE
TRAFFIC
SPIKES
MEDIA
RELATIONSHIPS
Frequently Asked Questions
1. When should a company issue a press announcement?
When there is news a third party would consider material: funding rounds, acquisitions, senior appointments, product launches, market expansion, major contracts or results. If the update matters mainly to existing customers, an email or a social post serves better. Issuing releases for minor news trains journalists to skip your name, and that costs you later when something genuinely significant happens.
2. What is included in a press announcement campaign?
Message development and drafting of the release, a media kit with images, spokesperson quotes and background materials, a journalist list built specifically for the announcement, timed outreach and follow-up, and management of interview requests. We handle embargoes where the news warrants them, prepare a Q&A for the questions the announcement will invite, and report on coverage afterwards.
3. How is a press announcement different from a story pitch?
An announcement is anchored to an event with a date, and the news itself is the reason to write. A pitch creates a reason where no event exists, built around an angle, a trend or a point of view. Announcements suit funding, appointments and launches. Pitching suits the months in between, and usually produces longer, more considered coverage.
4. Can a press release guarantee media coverage?
No. Editorial coverage is a newsroom decision, and no agency controls it. What we control is the strength of the story, the accuracy of the targeting, the timing and the relationships behind the outreach, and those move the odds considerably. If a campaign requires guaranteed placement, that is paid or sponsored content, and we will say so plainly rather than imply otherwise.