There’s a sentence most PR agencies won’t quote in their own marketing: “We felt like we were partnering with an agency that cares.”

That’s what Habyt Singapore said about working with Grow PR. And honestly, it’s the kind of feedback that means more to us than any award or credential. Because caring — genuinely caring about a client’s story, their goals, and how they’re perceived in the market — is exactly what separates strategic PR from the transactional kind.

Here’s the story behind that quote.

Who Is Habyt?

Habyt is the world’s largest flexible housing company. Founded in Berlin in 2017, they’ve grown to over 15,000 units across 30 cities globally — spanning Europe, North America, and Asia-Pacific, with Singapore as one of their key markets.

Their mission is straightforward but ambitious: make access to housing easier for everyone, everywhere. Fully furnished apartments, flexible rental terms, no hidden fees. In a city like Singapore — where housing costs are high, expat populations are mobile, and professionals value flexibility — Habyt’s offering is genuinely compelling.

But here’s the thing: a great product still needs a story.

In a competitive market like Singapore’s property and co-living space, being the world’s largest flexible housing company doesn’t automatically translate to local trust and credibility. That’s where PR comes in.

What Habyt Was Looking For

When a global brand enters or doubles down on a local market, the PR challenge is specific: you need to feel local, not like a corporate outpost of a European headquarters. You need media relationships, not just press releases. And you need a team that understands the Singapore media landscape — what CNA cares about, what the Business Times is looking for, which angles resonate with expats versus locals.

What Habyt Singapore found in Grow PR wasn’t just execution. It was a genuine partnership.

“With Grow PR, we felt like we were partnering with an agency that cares.”

That’s a small sentence. But it carries a lot of weight — especially from a global brand that has almost certainly worked with large agency networks around the world.

What “An Agency That Cares” Actually Looks Like

At Grow PR, we’re a boutique team. That’s not a limitation — it’s a deliberate choice. When you work with us, you’re not handed off to a junior executive while the senior team chases new business. Every client gets direct access to the people doing the thinking and the pitching.

For a brand like Habyt, this meant their story was treated with the same attention and strategic rigour you’d expect from a senior PR director — not processed through layers of account management.

It also means we ask harder questions upfront. Not just “what do you want coverage on?” but “what story do you want Singapore to tell about you in three years?” That’s the difference between PR that generates noise and PR that builds a reputation.

Building Credibility in a Competitive Market

The co-living and flexible housing space in Singapore is increasingly crowded. New entrants, regional players, and established property developers are all competing for the same audience: professionals, digital nomads, expats, and young Singaporeans who value flexibility over long-term commitments.

In that environment, media credibility becomes a competitive advantage. A feature in the Straits Times or a CNA segment isn’t just visibility — it’s a signal of legitimacy. It tells prospective tenants, landlords, and partners that Habyt is a serious player with a credible voice in the Singapore housing conversation.

That’s what a well-executed PR campaign delivers. Not just column inches, but trust — built systematically, over time.

The Partnership Model That Makes It Work

One of the things we hear most often from clients who’ve worked with large agencies before is this: it felt transactional. Reports were delivered. Meetings were had. But there was no sense that the agency was genuinely invested in the outcome.

That’s the gap Grow PR was built to close.

We operate as an extension of our clients’ teams — close enough to understand the business context behind every pitch, flexible enough to adapt when the story changes, and honest enough to tell you when an angle isn’t going to land. We’re not here to fill a retainer. We’re here to build something.

For Habyt Singapore, that translated into a partnership where the PR work felt like it came from inside the brand — not imposed from outside.

If you’re a regional or global brand looking to build genuine credibility in Singapore, we’d love to understand what you’re trying to achieve.

Book a call with us — no pressure, just a conversation about what’s possible.