BigFundr – Secured over 150 features and S$274,500 in PR value across financial media
The Mission
The client needed to position BigFundr as a credible and reputable low-risk investment platform for the everyday person to start building wealth.
The comprehensive strategy aimed to highlight their real estate-backed deals and their capital and interest guarantee by SGX-listed Maxi-Cash to increase overall brand trust.
SERVICES
- Media Event
- Media Invite
- Media Releases
The Outcome
The campaign successfully generated widespread awareness and trust, securing over 150 pieces of syndicated and organic coverage across regional and global financial media, resulting in S$274,500 in PR value.
The earned media effectively elevated BigFundr's thought leadership and visibility in the financial industry.
