Hoiana Resort & Golf – Secured 104 influencer postings and more than SGD 1 million PR Value
The Mission
Hoiana Resort & Golf is a full-service beach resort located in Hoi An, Vietnam.
Grow PR was tasked to create brand awareness through familiarisation (FAM) trips for influencers and media from Singapore and Malaysia over a 6-month period.
SERVICES
- KOL Engagement
- KOL Fam Trips
- Media Releases
The Outcome
Our PR efforts resulted in a combined total PR value of more than SGD
1mil, over 8mil impressions, 104 social media postings by KOLs and media, and 28 pieces of media coverage. We had influencers such as XinLin Khaw, Linna Kua, and Chenelle Wen, on the trip, sharing their experience at the resort.
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Hoiana Resort & Golf – Secured 104 influencer postings and more than SGD 1 million PR Value
Regional media and KOL trips drove 8M impressions and strong brand visibility.
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