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You’re a start-up, small business or big multinational company, and you’re wondering in the age of TikTok, Instagram and social media stories, do PR agencies matter? More importantly, how can you find the best PR agency in Singapore without falling into the trap of generic marketing agencies who offer a one-size-fit-all-approach.
In today’s digital age dominated by platforms like social media stories and reels, the relevance of PR agencies may be questioned. However, if you want to build an authentic narrative for your brand without sacrificing credibility and lasting relationships with your audience, hiring a PR agency is super important.
In fact, Asia is the world’s third-largest PR market and offers the greatest potential for global corporations. In Singapore, savvy companies have quickly realised the importance of establishing a strong PR presence in Asia to capitalise on its vast market opportunities.
Getting headlines, backlinks and searchability are all driven by stories – long-form stories that are churned out by media who spend time to get to know your brand. These cannot be reduced to two minute ad-films or 15-second reels.
To find the best PR agency in Singapore without succumbing to run-of-the-mill agency firms, we will walk you through why it matters to hire one as part of your marketing strategy.
Specialisation: The more specialised and experienced the agency is, the better it is
The right PR agency will be able to give you localised and customised communications solutions that directly help your business to communicate effectively. To be able to turn newsworthy moments into longform stories, you need to hire a PR agency in Singapore that has experience with all kinds of stories and beats.
Whether it is healthcare, fintech, retail, F&B or even crisis management and reputation management, these aspects are super important in maintaining a positive brand image.
A skilled PR agency in Singapore will be able to understand the importance of tailored communications and be able to use their knowledge to help you reach your marketing goals.
Strategic communication: it’s about elevating your story
The best PR agency in Singapore will be able to deeply understand the industry and be more strategic with their communications approach. They understand the latest trends and developments in the industry and can use this knowledge to provide marketing campaigns that meet you business goals.
In addition to elevating your story to the next level, a PR firm also essentially helps manage a company’s reputation, especially during a damaging situation.
Maximising exposure and better ROI
The impact of being featured in a tier-one mainstream media outlet transcends traditional advertising by four times more in terms of exposure value. There’s no doubt that a PR story is more likely to reach your target audience, drive organic engagement and amplify your brand.
It is a competitive landscape out there, but the right pitches, stories and framework builds credibility over time making your brand’s topline recall at the forefront of your target audiences. These elements not only capture attention but also establish a lasting impression, solidifying your brand’s position as a top-of-mind choice for people.
Media coverage these days are not limited to newspaper mentions or print magazines which can take a really long time to be published, but online publications and videos that can help increase your searchability online within two weeks.
Creativity: It’s all words, but there’s more to it
While press releases and materials are all words, but true creativity comes in the way press releases and pitches are written.
A well-crafted press release isn’t just about conveying the most basic information; it’s about storytelling, backing it up with statistics and and transforming an announcement into a compelling story that engages and inspires.
In short, while words may be the vehicle, it is creativity and understanding of what works for the media that propels PR forward.
By employing soft-pitching strategies prior to making an announcement and nurturing relationships with the media, we ensure a higher degree of certainty regarding media coverage for our initiatives.
Saving Time and Money
One of the advantages of hiring a PR agency is that you reduce ad spend wastage. A lot of online campaigns these days have click frauds which can lead to skewed data, ad fraud and low-quality placements.
By focusing on earned media coverage and storytelling rather than solely relying on paid advertising, businesses can achieve greater ROI and long-term success in their marketing efforts.
Brands need to understand that niche is the new mass. Your audience is more likely to recognise your brand if you are authentic and conscious with your messaging. These storytelling narratives should begin with PR and not be an afterthought in your marketing campaigns.
In conclusion
Finding the best PR agency in Singapore will require time and effort and careful consideration of each agency strengths and weaknesses. In a market as diverse and dynamic as Singapore, where businesses span various industries and demographics, selecting the right PR agency is as important as as any other strategic business decision.
It’s not just about finding a firm that can deliver results but also one that aligns with your company’s values, culture and long-term goals. It is also the right time to make sure you’re truly investing in a PR agency and is not merely a one-off occurrence.
