The False Economy of Cheap PR
In today’s competitive business landscape, we’re seeing an alarming trend: agencies offering cheap PR by slashing prices to rock-bottom levels, some even offering services for free before charging. In the 7 years (as of writing) that we have operated as a boutique PR agency focused on quality results, I understand the temptation to follow suit. […]
Building Trust in a Deepfake Era: How Companies Can Safeguard Their Brand Integrity
In today’s digital landscape, brand reputation can be built over decades but destroyed in minutes. The rise of deepfake technology—AI-generated content that can convincingly mimic real people and voices—has introduced unprecedented challenges for corporate communication and brand integrity. As these sophisticated manipulations become increasingly difficult to distinguish from reality, companies must develop robust strategies to […]
The Human Element: Why Personal Connections Matter More in the Age of Synthetic Media
In an era where AI can generate articles, create images that never existed, and simulate conversations with remarkable accuracy, something curious is happening: authentic human connection is becoming more valuable, not less. As synthetic media capabilities accelerate, businesses that understand this paradox gain a significant competitive advantage. When Everything Can Be Fabricated, Authenticity Becomes Precious […]
Beyond Damage Control: Turning Deepfake Challenges into Brand Authenticity Opportunities
In an era where digital manipulation technologies have become increasingly sophisticated, brands face a new frontier of reputational challenges: deepfakes. These AI-generated simulations—whether of executives making false statements or products performing impossibly—can spread virally before a communications team has even finished their morning coffee. But what if the rise of deepfakes offers more than just […]
Proactive PR Strategies: Preparing Your Organization for Potential Deepfake Threats
In today’s digital landscape, a new threat looms over organizations of all sizes: deepfakes. These sophisticated AI-generated media can realistically depict executives saying things they never said or doing things they never did, potentially causing significant reputational damage in minutes. As deepfake technology becomes more accessible and convincing, forward-thinking organizations are implementing proactive PR strategies […]
The Human Touch: Why AI Cannot Replace Real PR Strategy
Scrolling through social media these days, I’ve noticed a concerning trend: The promise of instant media coverage through AI-powered PR solutions. While attractive, these advertisements promising guaranteed headlines for a fraction of traditional PR costs, paint an oversimplified picture of what genuine PR entails. As someone who has seen my team spend years in the […]
Crisis PR in the Age of Deepfakes: Fortifying Your Brand Against AI-Generated Disinformation
Imagine this: a meticulously crafted video surfaces online, appearing to show your CEO making inflammatory and completely out-of-character remarks. The video spreads like wildfire across social media, mainstream media outlets pick it up, and within hours, your brand’s reputation is teetering on the brink of collapse. This isn’t a hypothetical scenario; it’s the very real […]
Agentic AI: The Next Frontier in PR Storytelling
Imagine a recent PR triumph: a relatively unknown startup seemingly overnight becomes the center of a crucial industry conversation. Media outlets are clamoring for interviews, social media is buzzing, and their brand message is resonating deeply with the target audience. While brilliant strategy and creative execution are undoubtedly at play, there’s a new, increasingly powerful […]
Beyond the Press Release: Modern Media Relations Strategies for 2025
For decades, the press release reigned supreme as the cornerstone of media relations. It was the official announcement, the carefully crafted message blasted out to journalists, hoping to land coverage. And while press releases aren’t entirely obsolete, the media landscape has undergone a seismic shift. We’re in a digital-first world, drowning in content, and bombarded […]
Startup PR: Launching Your Brand Without Breaking the Bank
So, you’ve poured your heart and soul into launching your startup. You’ve got a groundbreaking product, a passionate team, and a vision to change the world (or at least your industry!). But now what? How do you get the word out without emptying your already stretched budget? This is where Startup PR comes into play. […]