by Joseph | May 11, 2026 | Public Relations
The number one mistake most people make is thinking they need a press conference for every product launch. Not every announcement warrants a launch event. Sometimes the most effective way to get media coverage in Singapore is a 45-minute coffee meeting with the right...
by Joseph | May 11, 2026 | Public Relations
Singapore is one of the busiest events markets in Asia. Between MBS, Sentosa, and every rooftop bar in the CBD, there’s no shortage of corporate events happening on any given week. But here’s the thing: Most of them are forgettable. We’ve attended enough of them...
by Joseph | May 11, 2026 | Public Relations
We will be honest here: most corporate events in Singapore don’t get press coverage. They get a few LinkedIn posts from attendees, maybe an Instagram story from the catering, and that’s about it. We’ve debriefed enough post-event calls to know what that silence...
by Joseph | May 11, 2026 | Public Relations
How to Get Press Coverage for Your Product Launch in Singapore — Before, During, and After You’ve built something worth launching. The product is ready, the landing page is live, and you’re about to hit “publish” on the announcement. But here’s the question most...
by Joseph | Apr 4, 2026 | Public Relations
What is public relations? If you’re building a business in Singapore or Southeast Asia, you’ve probably heard the term thrown around. But here’s what many entrepreneurs discover too late: public relations isn’t just about getting your name in...
by Joseph | Apr 4, 2026 | Public Relations
A strong PR strategy is the difference between scattered brand activity and purposeful reputation building. Without one, you are left reacting to events, missing opportunities, and wondering why your PR efforts are not delivering results. This guide walks you through...
