PR Tips, Strategies & Insights
Lessons from the work we do and the trends shaping PR today.
Why the Best Corporate Events in Singapore Start With PR, Not a Venue
Most corporate events in Singapore are well-organised. You have catering sorted, venue booked and decks polished. But after putting it on all this effort, journalists don’t show up or even if they do, write three lines, and move on. But how do you actually get the...
How to Plan a Product Launch Event in Singapore That Gets Media Coverage
You’ve spent months building a product. The team is excited and the deck looks great. Now you’re planning the launch event and here’s where most brands in Singapore get it wrong: they plan a party and not what works for the media. A product launch event isn’t just...
The Media Briefing Playbook: How to Get in Front of Journalists Who Actually Cover Your Industry
The number one mistake most people make is thinking they need a press conference for every product launch. Not every announcement warrants a launch event. Sometimes the most effective way to get media coverage in Singapore is a 45-minute coffee meeting with the right...
Why Most Corporate Events in Singapore Get Forgotten: A PR-Led Guide to Events That Get Coverage
Singapore is one of the busiest events markets in Asia. Between MBS, Sentosa, and every rooftop bar in the CBD, there’s no shortage of corporate events happening on any given week. But here’s the thing: Most of them are forgettable. We've attended enough of them to...
6 PR Event Ideas That Actually Get Media Coverage
We will be honest here: most corporate events in Singapore don’t get press coverage. They get a few LinkedIn posts from attendees, maybe an Instagram story from the catering, and that’s about it. We've debriefed enough post-event calls to know what that silence feels...
Press Conference Setup Checklist: Everything You Need for a Successful Media Event
The Press Conference Checklist Singapore Brands Need — From Six Weeks Out to the Day After A press conference is one of the most high-stakes formats in PR. Get it right, and you control the narrative with a room full of journalists writing your story. Get it wrong,...
Product Launch PR Strategy: How to Get Press Coverage for Your Next Launch
How to Get Press Coverage for Your Product Launch in Singapore — Before, During, and After You’ve built something worth launching. The product is ready, the landing page is live, and you’re about to hit “publish” on the announcement. But here’s the question most...
What is Public Relations? A Complete Guide for Singapore Businesses
What is public relations? If you're building a business in Singapore or Southeast Asia, you've probably heard the term thrown around. But here's what many entrepreneurs discover too late: public relations isn't just about getting your name in the newspaper (though...
PR Strategy: How to Build One That Works
A strong PR strategy is the difference between scattered brand activity and purposeful reputation building. Without one, you are left reacting to events, missing opportunities, and wondering why your PR efforts are not delivering results. This guide walks you through...
Public Relations Campaign: Planning & Execution Guide
A public relations campaign isn't just about sending out press releases and hoping journalists call you back. It's a strategic, coordinated effort to shape how your audience—whether customers, investors, or the general public—perceives your brand. We've worked with...
How to Choose the Right PR Agency for Your Business
You're about to hire a PR agency, and the stakes feel high. Your brand's reputation, your media coverage, your growth trajectory—these are not small things to hand over to a team you've barely met. The reality is this: not all PR agencies are created equal. Some...
PR Agency Cost in Singapore: What to Expect
When you're thinking about hiring a PR agency in Singapore, the question isn't just "how much will it set me back?"—it's "what will I actually get for my money, and is it worth it?" The truth? PR agency costs in Singapore vary wildly. You might find someone charging...
Boutique PR Agency: When and Why to Hire One for Your Brand
There's a moment many founders and marketing leaders reach when they realise that bigger doesn't always mean better—especially in PR. A boutique PR agency operates differently from large global firms. It's leaner, more focused, and often delivers results that bigger...
How Habyt Singapore Found a PR Partner That Actually Cares
There's a sentence most PR agencies won't quote in their own marketing: "We felt like we were partnering with an agency that cares." That's what Habyt Singapore said about working with Grow PR. And honestly, it's the kind of feedback that means more to us than any...
Meet the Team: How Grow PR Is Redefining PR and Social Storytelling
Most people think of PR as press releases and media pitches. We think of it differently. At Grow Public Relations, we've always believed that the best stories don't just appear in the news, they live in the everyday moments, the founder journeys, the...
Your 2026 PR Playbook
The digital landscape is a battlefield, and the whispers are growing louder: "Is PR dead?" Amid the seismic shifts – AI-powered search engines summarizing information, traditional advertising agencies grappling with relevance, media publications consolidating or...
Winning the AI Visibility Game: 8 PR Strategies to Dominate AI Search and Influence Conversations
A few weeks ago, out of sheer curiosity, I ran an AI-driven search query about our own agency, Grow Public Relations. To my pleasant surprise, our company popped up prominently in the generative AI results. Around the same time, Christel was speaking with a...
The False Economy of Cheap PR
In today's competitive business landscape, we're seeing an alarming trend: agencies offering cheap PR by slashing prices to rock-bottom levels, some even offering services for free before charging. In the 7 years (as of writing) that we have operated as a boutique PR...
How Lil’ But Mighty Became Thought Leaders in Their Industry
How Lil' But Mighty Became Thought Leaders in Their Industry What does it actually look like when PR works? Not just a press release that disappears into the void — but a campaign that changes how your staff see the brand, how parents discover you, and how journalists...
Building Trust in a Deepfake Era: How Companies Can Safeguard Their Brand Integrity
[ez-toc] In today's digital landscape, brand reputation can be built over decades but destroyed in minutes. The rise of deepfake technology—AI-generated content that can convincingly mimic real people and voices—has introduced unprecedented challenges for corporate...